Sam Killip

VP of Insights

Attest

Sam Killip is VP of Insights at Attest, helping brands understand customers and anticipate what’s next. She leads global teams that translate real consumer voices into strategic clarity, enabling confident, future-focused decisions. With experience across agency and SaaS environments, Sam brings a strong commercial lens and deep understanding of how insights drive growth. A former lawyer who made a happy career pivot, she applies critical thinking, structured challenge and sharp questioning to uncover what matters most for brands including HSBC, Radisson and Netflix. She champions combining human intelligence with AI-powered tools to connect data, context and impact for sustainable growth.