Knowing how to reach, engage, and understand people is the foundation of insights. Yet, as an industry we’ve struggled to prioritize the respondent experience.
Although respondent engagement is crucial to our industry, according to findings from the most recent GRIT Report, most research companies do not consider respondent user experience a high priority. To create The GRIT Consumer Participation in Research (CPR) Report, we partnered with a dream team of market research category experts to address this discrepancy by connecting directly with participants about their engagement and satisfaction with the research process.
We asked questions surrounding survey platforms, invitations, rewards, survey design, and more. In doing so, we discovered that only a quarter of respondents globally are satisfied with their experience participating in research.
It’s time to bring the participant experience to the forefront, and this report is a key tool to help us do so.VIEW GRIT CPR REPORT ONLINE >> DOWNLOAD FULL REPORT AS PDF >> IFAD ONLINE ANALYSIS DASHBOARD - CHARTS >>IFAD ONLINE ANALYSIS DASHBOARD - TABULATION >>
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