Get Your Voice Heard: Take the GRIT Survey Today!

The world of insights wants to hear from you!

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to share their expertise and experiences to help us understand the trends impacting our work, our businesses, and our jobs via the GRIT Survey.

Help us take the pulse of the insights industry, and head over to the survey.

Dive into topics like:

Drivers of brand awareness
Organizational success factors
Business outlook
Business positioning
Charting of emerging subsectors
Challenges & opportunities
Industry Lumascape

And everyone’s favorite—the GRIT Top 50 Most Innovative Companies list.

The survey mobile-friendly and will take about 15 minutes to complete. Thank you in advance for sharing your perspective and for passing the survey along to your colleagues!

All who complete the survey will receive:

Direct access to the GRIT Report before it’s released publicly
Access to all survey data via the KnowledgeHound GRIT data portal
Priority free access to the GRIT webinar series

Take the survey!

grit report state of the industry

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

740 articles

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Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.