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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: grit report
Turning Data into Decisions: A Day in the Life of an Insights Leader
Behaviorally’s AI-powered testing tools turn data into actionable guidance, helping brands convert shopper behavior into winning purchase moments.
Katie O’Connor
Senior Vice President of Key Accounts, UK at Behaviorally
The Expanding Constellation of Insights Collaborators
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
From Task Automation to Transformation: Aligning Leaders and ICs in the GenAI Era
Economic strain meets AI opportunity: GRIT and Qualtrics data show researchers adopting GenAI to automate tasks and sustain insights performance.
Ali Henriques
Executive Director of Qualtrics Edge at Qualtrics
Brand Side Roles and Teams – A View of Today and What Is Ahead?
AI is blurring lines between researchers and analysts. GRIT reveals analysts driving AI adoption while researchers uphold methodology and quality.
Alain Briancon, PhD.
Vice President of Research & Data Science Research Sciences at Dynata
Owning Our Destiny: A Strategic Response to Supplier Pressures
The insights supply side faces structural shifts, not trends. Agencies must prove their value through sharper connection, creativity, and innovation.
Matthew Lintern
Global CEO at MMR Research
The Learning Professional: Redefining the Architecture of Human Intelligence
AI is reshaping research, but the biggest shift is human. Borderless Access explores how empathy and analytics unite in the age of intelligence.
Dushyant Gupta
Chief Operating Officer at Borderless Access
Bias-Free and Insight-Rich! Why Conversational AI Is the Future of Market Research
Even great moderators carry bias. Discover how phrasing and group dynamics quietly steer conversations and influence research outcomes.
Hanna Krazhan
Chief Commercial Officer at Yasna
Beyond the Divide: Why Integration, Not Specialization, Defines the Future of Insights
Tech and service models are converging. GRIT reveals that true innovation now depends on integrating technology, data, and human interpretation.
Mary Lois Smith
VP, Market Research at Suzy
Strategic & Financial Implications for Market Leaders
AI adoption drives a permanent market shift. GRIT 2025 reveals tech-led growth and steep declines among service-led research providers.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
Innovation Isn’t About Being First, It’s About Removing Friction
The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Who Really Decides (For Now)? Mapping the Power Structure Behind Insights Decisions
Technology is transforming who knows the customer best. Amid AI and data floods, human-centered insights remain brands’ strongest advantage.
Andrew Reid
CEO and Founder at Rival Group
From Efficiency to Empathy: Reclaiming What Makes Insights Strategic
The GRIT Report reveals shrinking budgets and rising pressure. Insights leaders must balance AI efficiency with empathy to stay connected and relevant...
Aneesh Dhawan
Co-founder & CEO at Knit
Empowerment Isn’t a Tool. It’s a Partnership.
The DIY boom gave research speed but not clarity. Learn how aytm helps brands blend technology with expertise for smarter, strategy-driven insights.
Stephanie Vance
VP, Customer Experience & Research Strategy at aytm
The Sea Change: Insights from the 2025 GRIT Business Outlook
GRIT’s Business Outlook reveals a research industry at a crossroads—tech-driven, cost-conscious, and demanding insights that drive real decisions.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
The Great AI Pivot: How Market Research Is Reinventing Itself (Without Losing Its Soul)
The 2025 GRIT Report reveals AI’s rise—and the trust crisis it brings. Can market research balance speed with authentic human understanding?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers
Claimed data is flawed. Learn how Verified Buyers from Numerator ensure accuracy, reduce noise, and drive decision-ready consumer insights.
Kim Solana
VP, Survey at Numerator
Tech-First, Client-Centric: The Full-Service Model Comes of Age
Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
For Researchers, Artificial Intelligence is Inevitable
AI is reshaping market research. Learn why AI-native platforms are transforming workflows, cutting costs, and redefining the role of the researcher.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Digital Qual is Not a Replica — It’s a Reinvention
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Laura Pulito
Vice President of Research at Recollective Inc.
Fixing the Ship while Sailing It: Slow Change in Survey World
Survey quality is in crisis. Discover trends in microsurveys, chatbots, and best practices that can restore trust in online research data.
Cam Wall
President at Ola Surveys
Leveling the Three-Legged Stool of Faster, Cheaper and Better
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
Jeff Claypoole
Managing Director, North America at Toluna
Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
What’s Hot Isn’t Just What’s New—It’s What’s Next
GRIT reveals how AI, gamification & chatbots are reshaping research with authentic, engaging methods—especially for connecting with teen audiences.
Alan White
Vice President, Strategic Research & Data Analytics at TeenVoice
The Rise of the Strategic Insight Consultant: Connecting Knowledge to Growth
AI and qual-at-scale methods are transforming insights. The future lies in strategic consultants who turn multi-source data into business impact fast.
Andy Buckley
Sr. Go-to-Market Partner at Human8
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
From Tech Hype to Insight Value: What 2025 Demands
AI is reshaping insights. Borderless Access blends human expertise with AI innovation to deliver faster, smarter, and more authentic consumer research...
Ruchika Gupta
CEO at Borderless Access
Market Research in the Age of AI: Trends, Challenges, and Opportunities
AI is revolutionizing market research—powering personalization, segmentation, and strategy while reshaping how insights are created and applied.
Alain Briancon, PhD.
Vice President of Research & Data Science Research Sciences at Dynata
Smarter Insights, Faster Pace: AI's Breakthrough in Market Research
AI is reshaping market research—accelerating workflows, enabling synthetic data, and augmenting human insight for faster, deeper understanding.
Ali Henriques
Executive Director of Qualtrics Edge at Qualtrics
Insight is Evolving…Are We Evolving With It?
The line between research and analytics is blurring. Hybrid teams and connected thinking are shaping faster, deeper, and more impactful insights.
Hakan Yurdakul
CEO at BoltChatAI
The Sea Change Is Here: Adapt or Get Left Behind
The insights industry is undergoing a seismic shift—AI, M&A, and tech-led models now define survival, growth, and dominance in a tighter budget era.
Partner Content
Not Just Another Tech: Helping Deliver the Grit Report Year After Year
New AI platforms promise to simplify research by cutting daily tasks—but do they truly deliver? Explore the real impact of AI on researchers’ workflow...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Embracing AI in Everyday Life: A Path Forward
AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...
Laura Pulito
Vice President of Research at Recollective Inc.
Staying Ahead of the Curve: How AI is Transforming Insights
Discover how AI is transforming market research with faster insights and accuracy. Stay competitive by embracing the latest in technology integration.
Thibault Cousot
Senior Vice President, Head of Product at Behaviorally
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior,...
Mary Emerson Baker
VP, Market Research at Suzy
AI: Powerful Tools to Augment Human Capability
AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and prof...
Ali Henriques
Executive Director of Qualtrics Edge at Qualtrics
Advancing Market Research through AI: Addressing Key Challenges in the Research Industry
AI and ML are transforming market research, boosting efficiency, data quality, and productivity. Discover how innovation is reshaping the industry lan...
Ian Brocklehurst
EVP, Product and Marketing at Dynata
B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful busi...
Sascha Eder
CEO & Co-Founder at NewtonX
The Rise of Full-Service Research Suppliers
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Navigating the Crossroads of Change
Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...
The Rapidly Expanding Universe of Insights
Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Redefining Insights for a Dynamic Future through Innovation and Collaboration
Discover how AI, machine learning, and automation are transforming the insights industry, driving innovation, and enabling impactful strategies for bu...
Ruchika Gupta
CEO at Borderless Access
Meeting Project Objectives: Focusing on Client Delight
Explore why true partnerships in market research go beyond briefs, aiming to turn satisfaction into delight with deep analysis and actionable recommen...
Bobby Stevenson
Executive Vice President, Client Success and Head of Research at Nailbiter
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.
Greg Matheson
Co-CEO at Quest Mindshare
Why Insights Improve When Survey Respondents Pay You
Gain insights on customer profiles, pricing, & product usage with our survey platform. Incentivize with deposit payments for accurate data & feedback.
Narek Vardanyan
CEO at Prelaunch.com
Principles to Follow for Success with Synthetic Sample
Embrace the future of market research by combining human insights and reliable synthetic samples for unbiased research and enhanced brand perception.
Neil Dixit
Founder and CEO at Panoplai
Surveying the Future: Thoughts on Market Research in the Digital Age
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strate...
Steve Seiferheld
Sr. Director, Center of Excellence Research & Design Strategy at Suzy
Tomorrow’s Business Today With an Intelligent Data Strategy
Prioritize data ownership and platform selection for informed decisions. Stay competitive with a robust data strategy for AI integration and tangible ...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Market Research Merry-Go-Round: Not So Merry
Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goa...
Embracing Innovation: The Transformative Impact of the ‘Hottest Technologies’ in Market Research
Discover the future of market research with chatbots and synthetic samples. Enhance insights, reduce costs, and overcome data collection challenges.
Kathryn Topp
Founder & CEO at Yabble