B2B Market Research in the Age of AI: How NewtonX is Changing the Industry

I am thrilled that NewtonX has been selected as the official B2B research partner of the 2024 GRIT Business & Innovation Report, contributing verified data from insights professionals on the buyer side who focus on market research and analytics. 

Lenny Murphy, Chief Advisor for Insights and Development at Greenbook, describes our ongoing collaboration: “This is GRIT’s fourth time partnering with NewtonX, and the difference between processing the sample they provide versus the data we collect ourselves is like night and day, or at least early evening and early morning."

In an industry where accuracy is everything, our partnership ensures that GRIT captures diverse, reliable data to drive critical business decisions. 

Businesses today can’t afford to rely on flawed insights. With AI at the forefront, data quality has never been more essential. As noted in the 2024 GRIT Insights Practice Report, “The old caveat of ‘garbage in, garbage out’ has never been more timely than now when research data is an increasingly important source for AI training.” (LM, ed., 2024, p. 24)

Where you get your insights matters. Quality data fuels growth, while dirty data creates confusion. As AI continues to raise the stakes, reliable research can either accelerate your company’s success or lead it astray. And that’s why we’re continuing to push and innovate, introducing new products like synthetic research using augmented data.

We built NewtonX to fill a gap in the market where technology meets expertise. We provide our clients with precise, AI-powered insights that help them make the best business decisions. With NewtonX, organizations can reach niche audiences and get credible answers that inspire action. 

We are setting the standard for AI-powered, high-quality B2B market research. In a crowded industry, we continue to innovate with integrity, commit to excellence, and deliver results for some of the world’s leading organizations—from Teradata, LinkedIn, and Salesforce to WSJ, Adweek, and WARC.

To the insights leaders reading this—you are at the core of our mission. We’re here to make your job easier, giving you the best data and expert guidance to make the best decisions. After eight years of delivering on that promise, we’re just getting started.

The future of B2B research is here. Let’s build it together.