Sascha Eder

Sascha Eder

CEO & Co-Founder NewtonX

Sascha leads NewtonX and co-founded the company in 2017 with the vision of leveraging automation and AI to create the world's leading B2B research company. Prior to co-founding NewtonX, Sascha was a management consultant spending time at both McKinsey & Company and the Boston Consulting Group, and worked at P&G as a financial analyst. Sascha holds a Masters in Management from MIT and a Master in Management from HEC Paris. Originally from Germany, Sascha was a member of the German national track and field team and is still a passionate runner.

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Smarter Research Begins Here: AI That’s Built for B2B
GRIT

Smarter Research Begins Here: AI That’s Built for B2B

NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.

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B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
GRIT

B2B Market Research in the Age of AI: How NewtonX is Changing the Industry

NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful busi...

Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
GRIT

Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth

Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate inf...

How to Employ Generative AI Deliberately, for Better B2B Research Results
The Prompt

How to Employ Generative AI Deliberately, for Better B2B Research Results

Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...

Hitting Selection Criteria That Matters Most: The New Age of Supplier Reputation
GRIT

Hitting Selection Criteria That Matters Most: The New Age of Supplier Reputation

Better, cheaper, faster. As validated by the 2023 GRIT Insights Practice Report – quality, price, and speed continue to be top selection criteria buye...

Custom Recruiting: Restoring Trust in Sample Quality

Custom Recruiting: Restoring Trust in Sample Quality

It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining...

The Seven Most Common Mistakes in B2B Research
Research Methodologies

The Seven Most Common Mistakes in B2B Research

Are your B2B market research methodologies up to date?

Why Would a CFO Take a $10 Survey?
Business-to-Business (B2B) Market Research

Why Would a CFO Take a $10 Survey?

Learn how to collect high-quality responses from senior decision-makers.

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