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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: data quality
Strategic Growth: Driving Decisions with Advanced Market Insights
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Synthetic Data – Introduction, Benchmarking Synthetic Data Quality: Metrics and Model Performance
Synthetic data is transforming market research with scalable, private, and cost-effective solutions, but fidelity and utility must be rigorously bench...
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Karen Lynch
Head of Content at Greenbook
From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
The Secret Life of Synthetic Data: Why It’s Taking Over Research
How market researchers are using Gen AI to generate synthetic data, accelerate insights, and unlock new use cases while protecting privacy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
AI Reckoning: The Make-or-Break Moment for Market Research
32% of data is contaminated, yet AI adoption surges without strategy. Discover why EQ still matters ...
Greenbook Future List Spotlight: Stephanie Vincent
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Head of Content at Greenbook
Fixing the Ship while Sailing It: Slow Change in Survey World
Survey quality is in crisis. Discover trends in microsurveys, chatbots, and best practices that can restore trust in online research data.
Cam Wall
President at Ola Surveys
Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
Leveling the Three-Legged Stool of Faster, Cheaper and Better
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
Jeff Claypoole
Managing Director, North America at Toluna
Why MFour Bets on Fair Data and Real Behavior
Chris St. Hilaire, CEO of MFour, shares how fair trade data and validated behavior are shaping the f...
AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
From eye-tracking to whistleblowers, explore how the research industry is fighting data fraud and em...
The Recontact Rate: A New Standard for Measuring Respondent Quality
In response to the Opinions for Good scandal, a new metric is proposed to better measure respondent quality and restore trust in market research data.
Enric Cid
Strategy & Product Director at Netquest - Bilendi
Rebuilding Trust in Research: Andrew Moffatt on Behavioral Data and the Future of Insights
Andrew Moffatt, CEO of Qrious Insights, shares how behavioral data is transforming market research, ...
Crime Scenes & Clean Data: When Research Gets Real
From fraud-fighting tools to major mergers, discover how market researchers are protecting data qual...
When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10M fraud case reveals deep flaws in data quality and transparency. Discover what went wrong—and ...
The Critical Need for Integrated Market Research Operations in 2025
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
Daniel Lewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
AI Innovations, Kantar's Future & Market Research Advocacy
Explore market research trends: labor law advocacy, Kantar's potential sale, AI-driven insights, and...
Truth To Be Told: Five Realities About Online Sample That Compromise Data Quality
Explore five key truths about sampling, uncovering fraud, low-quality respondents, and transparency issues that have eroded data quality over two deca...
Karine Pepin
Co-Founder at The Research Heads
Rethinking Data Quality: Addressing the Industry’s Trust Deficit
Market research faces a trust gap due to data quality issues. A clearinghouse model and better participant experience can restore trust and elevate in...
Bob Fawson
CEO and Founder at Data Quality Co-op
Greenbook Future List Spotlight: Joseph Wylie
Joseph Wylie, Director of Global Supply at Precision Sample, blends creativity and strategy in market research and music, driven by a passion for stor...
Karen Lynch
Head of Content at Greenbook
AI & Human Data: Pure Spectrum's CIO Phil Ahad on Research Industry Evolution
Phil Ahad shares insights on AI, data quality, and innovation at Pure Spectrum, redefining market re...
Data Quality in Market Research: A Conversation with Bob Fawson of Data Quality Co-op
Discover Bob Fawson's journey to founding Data Quality Co-op and how transparency and adaptability a...
Research Methodologies
Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
Karen Lynch
Head of Content at Greenbook
AI in Market Research Shines a Light on Research Itself
Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.
Andrew Reid
CEO and Founder, Rival Technologies at Rival Group
AI's Impact on Research: Data Quality, Surveys, & Ad Testing Revolution
Explore AI and data quality advancements transforming research and advertising, from P&G's data stan...
AI: Powerful Tools to Augment Human Capability
AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and prof...
Ali Henriques
Executive Director at Qualtrics Edge
B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful busi...
Sascha Eder
CEO & Co-Founder at NewtonX
Effective Sampling Methods in Market Research
Explore essential sampling methods in market research. Learn how random, stratified, and cluster sampling provide representative data for strategic in...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
How to Implement Predictive Analytics in Market Research
Learn how to implement predictive analytics in market research to forecast trends. Gain valuable insights for decision-making and uncover growth oppor...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
Karen Lynch
Head of Content at Greenbook
Online Survey Frauds in Market Research: Challenges and Solutions
Discover how a multifaceted approach involving tech innovations, preventive measures, and ethical practices can combat online survey fraud, providing ...
Navigating Innovations and Ethical Challenges
Stay informed on market research trends like partnerships, synthetic samples, generative AI, and eth...
Conducting Successful Tracking Projects in Market Research
Explore tracker best practices for survey research, covering question framing, sample source, demographics balancing, cadence, key metrics, and margin...
Ben Elliott
Sr. Research Strategist
Embracing AI Innovations and Ensuring Data Quality
Dive into Apple's AI strategy and its effects on various industries. Explore the significance of dat...
Sample Marketplaces, Programmatic Sample and the Economy of Fraud
Discover sample marketplaces, programmatic sampling shaping online industry, impacting fraud economy on our site.
Greg Matheson
Co-CEO at Quest Mindshare
Surveying the Future: Thoughts on Market Research in the Digital Age
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strate...
Steve Seiferheld
Sr. Director, Center of Excellence Research & Design Strategy at Suzy
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate inf...
Sascha Eder
CEO & Co-Founder at NewtonX
Continuous Improvement and a Holistic Approach to Data Quality
Ensure reliable survey data by tackling respondent fraud and disengagement. Sustain engagement and stay ahead of fraudulent practices for accurate res...
Steven Millman
Global Head of Research & Data Science at Dynata
Better Market Research Using Lessons From Improvisational Theatre
The rules of “improv” are surprisingly relevant in the discipline of market research. Though the two are very different in nature and skills required,...
Navigating the Intersection of AI, Creativity, and Leadership
Discover the latest industry trends in this episode the Exchange. Explore the impact of AI on creati...
Finding Clarity: A Hybrid Approach to Market Size and Share Analysis
Develop a winning growth strategy by knowing market size and share. Don't rely on fragmented data. Gain clarity, identify competitors, and seize oppor...
Russell Carter
Southeast Asia Regional Manager at Dynata
Research Methodologies
The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin
Karen Lynch
Head of Content at Greenbook
5 Data Integration Mistakes and How to Avoid Them
Explore data integration challenges and how to overcome them with proactive these strategies. Overcome data integration challenges and provide proacti...
Lucy Manole
Content Writer at Marketing Digest
Too Good to be True: How AI is Impacting Data Quality
Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful a...
Data Quality, Privacy, and Ethics
Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright
Karen Lynch
Head of Content at Greenbook
The Sticky Truth About Data Quality: The Invisible Glue Holding Your Insights Together
While data quality has been the topic of much discussion in the market research industry for the past few years, little effort has been made to object...
Karine Pepin
Co-Founder at The Research Heads
Overcoming the Biggest Threats to Market Research
Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams...
Jonathan Ephraim
President & Co-founder at IntelliSurvey