data quality
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights
Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.
Karen Lynch
Chief Programming Officer at Greenbook
Quality is More than Data
5 min read
Learn why research quality depends on study design, data integration, and decision-making, not just respondent authenticity.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Patrick Comer on Building the Infrastructure Behind Modern Market Research
Patrick Comer discusses AI, research quality, synthetic data, leadership, and how Cint is shaping th...
Synthetic Data: A White Paper on Fundamentals
13 min read
Synthetic data is a powerful research tool when used wisely. Learn where it delivers value, where human research remains essential, and how to use it ...
Vijay Raj
Independent Consultant at Incite Growth
The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud?
6 min read
Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes.
Sebastian Berger
Head of Science ReDem at Rep Data
Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights
8 min read
Future List Honoree Valentina Pina shares perspectives on AI, empathy, and building a more inclusive future for insights.
Karen Lynch
Chief Programming Officer at Greenbook
The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America marked a turning point for AI in insights, highlighting real-world deployments, d...
Improving Data Quality with Rapport and Relationship-Building
4 min read
Online research chased speed over quality. Discover why rapport, trust, and legitimacy drive stronger engagement and better data than quick fixes.
Nitika Chaudhary
Co-Founder/CEO at Survey Sherpa
Smarter Data Wins: Following the Money in AI and Insights
AI is reshaping data and business structures. Will your transformation balance speed with rigor, tru...
Karen Lynch
Chief Programming Officer at Greenbook
Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
8 min read
The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Data Is Not Neutral: Why the Assumption Behind Modern Research Deserves Re-Examination
4 min read
Data isn’t neutral, measurement shapes meaning. Learn how scaling data systems can narrow human insight and what leaders must do to stay accountable.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Qualtrics X4 and the New Questions Facing Insights Leaders
10 min read
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Chief Programming Officer at Greenbook
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
Reality Check: Market Research Wasn’t Built for Such a Complex Digital Ecosystem
5 min read
Data quality in market research is now a shared responsibility. Learn how prevention, transparency and collaboration can combat adaptive fraud.
Patrick Stokes
CEO & Founder at Rep Data
Why Data Quality Still Requires the Human Touch in an AI-Driven World
5 min read
As AI and synthetic data scale research, human oversight remains essential to ensure data quality, trust, and credible decisions.
Marco Otero
Vice President Sales at Cint
Partner Content
Why Market Research Risks Losing Its Seat at the Decision-Making Table
5 min read
Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
Phil Ahad
Managing Director, Data at Cint
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
2025 Wrapped: The AI Moments That Actually Mattered
As AI automates more work, demand for human storytellers surges. Explore what this year’s AI boom re...
When Listening Turns Into Noise: The Real Reason People Ignore Surveys
6 min read
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Karen Lynch
Chief Programming Officer at Greenbook
Data Quality Management: Why Bad Data Is Worse Than No Data
8 min read
Bad data can be worse than no data. Discover how strong data quality management protects insights, resources, and business decisions.
Andrew Gus
Data Analyst at Cortouch Media
Market Research Data Quality Crisis: Inside Rep Data’s Battle Against Fraud
Rep Data CEO Patrick Stokes joins Lenny Murphy to unpack data fraud, quality at scale, and why fixin...
From Sales to Healthcare Insights: Cecil Puvathingal on Trust, Empathy, and Research That Matters
6 min read
Both researcher and ALS patient, Cecil reveals how data quality, trust, and transparency shape real outcomes in today’s healthcare systems.
Rudly Raphael
CEO/Founder at Eyes4Research
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
2 min read
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
4 min read
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
Partner Content
Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
5 min read
Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.
Wes Michael
President at Rare Patient Voice
The Invisible Threat to Your Brand Data: Unmasking High-Frequency Survey Takers
4 min read
Bots aren’t the only threat to data quality. Meet the real issue: high-frequency survey takers completing 100+ surveys a day.
Aron Wilson
Director of Research at EMI Research Solutions
Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
4 min read
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
Strategic Growth: Driving Decisions with Advanced Market Insights
5 min read
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
5 min read
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Synthetic Data – Introduction, Benchmarking Synthetic Data Quality: Metrics and Model Performance
11 min read
Synthetic data is transforming market research with scalable, private, and cost-effective solutions, but fidelity and utility must be rigorously bench...
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Karen Lynch
Chief Programming Officer at Greenbook
From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
The Secret Life of Synthetic Data: Why It’s Taking Over Research
6 min read
How market researchers are using Gen AI to generate synthetic data, accelerate insights, and unlock new use cases while protecting privacy.
Ashley Shedlock
Content Producer at Greenbook
AI Reckoning: The Make-or-Break Moment for Market Research
32% of data is contaminated, yet AI adoption surges without strategy. Discover why EQ still matters ...
Greenbook Future List Spotlight: Stephanie Vincent
6 min read
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Chief Programming Officer at Greenbook
Leveling the Three-Legged Stool of Faster, Cheaper and Better
2 min read
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
Jeff Claypoole
Managing Director, North America at Toluna
Smarter Research Begins Here: AI That’s Built for B2B
2 min read
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
Fixing the Ship while Sailing It: Slow Change in Survey World
3 min read
Survey quality is in crisis. Discover trends in microsurveys, chatbots, and best practices that can restore trust in online research data.
Cam Wall
President at Ola Surveys
Why MFour Bets on Fair Data and Real Behavior
Chris St. Hilaire, CEO of MFour, shares how fair trade data and validated behavior are shaping the f...
AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
From eye-tracking to whistleblowers, explore how the research industry is fighting data fraud and em...
The Recontact Rate: A New Standard for Measuring Respondent Quality
3 min read
In response to the Opinions for Good scandal, a new metric is proposed to better measure respondent quality and restore trust in market research data.
Enric Cid
Director Product Innovation & Development at Bilendi
Rebuilding Trust in Research: Andrew Moffatt on Behavioral Data and the Future of Insights
Andrew Moffatt, CEO of Qrious Insights, shares how behavioral data is transforming market research, ...