Archive: data quality
When Listening Turns Into Noise: The Real Reason People Ignore Surveys
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Karen Lynch
Head of Content at Greenbook
Data Quality Management: Why Bad Data Is Worse Than No Data
Bad data can be worse than no data. Discover how strong data quality management protects insights, resources, and business decisions.
Andrew Gus
Data Analyst at Cortouch Media
Market Research Data Quality Crisis: Inside Rep Data’s Battle Against Fraud
Rep Data CEO Patrick Stokes joins Lenny Murphy to unpack data fraud, quality at scale, and why fixin...
From Sales to Healthcare Insights: Cecil Puvathingal on Trust, Empathy, and Research That Matters
Both researcher and ALS patient, Cecil reveals how data quality, trust, and transparency shape real outcomes in today’s healthcare systems.
Rudly Raphael
CEO/Founder at Eyes4Research
Is Your Research Career AI-Proof? What You Need to Know Now
Beyond AI hype, this episode tackles change fatigue, job anxiety, and why expertise—not selling—will...
Putting Patients at the Center: Konovo CEO Tal Rosenberg on AI, Data, and Healthcare Insights
CEO Tal Rosenberg joins Lenny Murphy to discuss Konovo’s AI-powered healthcare insights, data qualit...
Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Laura Pulito
Vice President of Research at Recollective Inc.
What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
Partner Content
Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.
Wes Michael
President at Rare Patient Voice
The Invisible Threat to Your Brand Data: Unmasking High-Frequency Survey Takers
Bots aren’t the only threat to data quality. Meet the real issue: high-frequency survey takers completing 100+ surveys a day.
Aron Wilson
Director of Research at EMI Research Solutions
Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Karen Lynch
Head of Content at Greenbook
AI Without Integrity? The High Cost of Bad Data
AI is only as strong as its data. Discover how bad data derails strategy, new tools reshape research...
Strategic Growth: Driving Decisions with Advanced Market Insights
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Synthetic Data – Introduction, Benchmarking Synthetic Data Quality: Metrics and Model Performance
Synthetic data is transforming market research with scalable, private, and cost-effective solutions, but fidelity and utility must be rigorously bench...
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
Solving the Sampling Crisis: How Tech Is Reshaping Audience Engagement in Research
Discover how sampling and data quality platforms like Sample Ninja and Data Quality Co-op are reshap...
Karen Lynch
Head of Content at Greenbook
From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
The Secret Life of Synthetic Data: Why It’s Taking Over Research
How market researchers are using Gen AI to generate synthetic data, accelerate insights, and unlock new use cases while protecting privacy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
AI Reckoning: The Make-or-Break Moment for Market Research
32% of data is contaminated, yet AI adoption surges without strategy. Discover why EQ still matters ...
Greenbook Future List Spotlight: Stephanie Vincent
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Head of Content at Greenbook
Fixing the Ship while Sailing It: Slow Change in Survey World
Survey quality is in crisis. Discover trends in microsurveys, chatbots, and best practices that can restore trust in online research data.
Cam Wall
President at Ola Surveys
Leveling the Three-Legged Stool of Faster, Cheaper and Better
As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...
Jeff Claypoole
Managing Director, North America at Toluna
Smarter Research Begins Here: AI That’s Built for B2B
NewtonX shares how AI-driven tools like Hub Researcher are advancing B2B insights, improving data quality, and redefining research at scale.
Sascha Eder
CEO & Co-Founder at NewtonX
Why MFour Bets on Fair Data and Real Behavior
Chris St. Hilaire, CEO of MFour, shares how fair trade data and validated behavior are shaping the f...
AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
From eye-tracking to whistleblowers, explore how the research industry is fighting data fraud and em...
The Recontact Rate: A New Standard for Measuring Respondent Quality
In response to the Opinions for Good scandal, a new metric is proposed to better measure respondent quality and restore trust in market research data.
Enric Cid
Director Product Innovation & Development at Bilendi
Rebuilding Trust in Research: Andrew Moffatt on Behavioral Data and the Future of Insights
Andrew Moffatt, CEO of Qrious Insights, shares how behavioral data is transforming market research, ...
Crime Scenes & Clean Data: When Research Gets Real
From fraud-fighting tools to major mergers, discover how market researchers are protecting data qual...
When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10M fraud case reveals deep flaws in data quality and transparency. Discover what went wrong—and ...
The Critical Need for Integrated Market Research Operations in 2025
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
Daniel Lewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
AI Innovations, Kantar's Future & Market Research Advocacy
Explore market research trends: labor law advocacy, Kantar's potential sale, AI-driven insights, and...
Truth To Be Told: Five Realities About Online Sample That Compromise Data Quality
Explore five key truths about sampling, uncovering fraud, low-quality respondents, and transparency issues that have eroded data quality over two deca...
Karine Pepin
Co-Founder at The Research Heads
Rethinking Data Quality: Addressing the Industry’s Trust Deficit
Market research faces a trust gap due to data quality issues. A clearinghouse model and better participant experience can restore trust and elevate in...
Bob Fawson
CEO and Founder at Data Quality Co-op
Greenbook Future List Spotlight: Joseph Wylie
Joseph Wylie, Director of Global Supply at Precision Sample, blends creativity and strategy in market research and music, driven by a passion for stor...
Karen Lynch
Head of Content at Greenbook
AI & Human Data: Pure Spectrum's CIO Phil Ahad on Research Industry Evolution
Phil Ahad shares insights on AI, data quality, and innovation at Pure Spectrum, redefining market re...
Data Quality in Market Research: A Conversation with Bob Fawson of Data Quality Co-op
Discover Bob Fawson's journey to founding Data Quality Co-op and how transparency and adaptability a...
The Greenbook Podcast
Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
Karen Lynch
Head of Content at Greenbook
AI in Market Research Shines a Light on Research Itself
Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.
Andrew Reid
CEO and Founder at Rival Group
AI's Impact on Research: Data Quality, Surveys, & Ad Testing Revolution
Explore AI and data quality advancements transforming research and advertising, from P&G's data stan...
AI: Powerful Tools to Augment Human Capability
AI in everyday life reveals optimism for AI’s benefits in data insights, but skepticism persists, highlighting its complex impact on personal and prof...
Ali Henriques
Executive Director of Qualtrics Edge at Qualtrics
B2B Market Research in the Age of AI: How NewtonX is Changing the Industry
NewtonX partners with GRIT 2024 to deliver AI-powered, accurate B2B research data, setting the standard for quality insights that drive impactful busi...
Sascha Eder
CEO & Co-Founder at NewtonX
Effective Sampling Methods in Market Research
Explore essential sampling methods in market research. Learn how random, stratified, and cluster sampling provide representative data for strategic in...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
How to Implement Predictive Analytics in Market Research
Learn how to implement predictive analytics in market research to forecast trends. Gain valuable insights for decision-making and uncover growth oppor...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
The Greenbook Podcast
Cutting Through the Noise: Ensuring Data Quality in AI-Driven Research with Dynata
Karen Lynch
Head of Content at Greenbook
Online Survey Frauds in Market Research: Challenges and Solutions
Discover how a multifaceted approach involving tech innovations, preventive measures, and ethical practices can combat online survey fraud, providing ...
Navigating Innovations and Ethical Challenges
Stay informed on market research trends like partnerships, synthetic samples, generative AI, and eth...
Conducting Successful Tracking Projects in Market Research
Explore tracker best practices for survey research, covering question framing, sample source, demographics balancing, cadence, key metrics, and margin...
Ben Elliott
Sr. Research Strategist