The GreenBook Blog Wants You (Part 2)!

One of the things I like best about going to IIeX is the people I meet – old friends I haven’t seen in a while, and new friends I get to make.  When I would bring up my role with the blog, I’d invariably get asked about topics we’d be interested in publishing in the blog.

It made me realize that it’s been almost a year since we last published a “call for papers”, so it seemed appropriate to update the list of topics we published then.

As I stated then, all good ideas are welcome; there are some though, that are particularly near and dear to my heart.

So here goes, in no particular order of importance:

• Data integration (particularly big data with traditional MR data)
• Artificial intelligence/machine learning
• Predictive analytics
• Blockchain
• Social intelligence
• Behavioral Science and System 1 thinking
• Methodological innovation
• How is the client-side role changing?  How does it need to change further? (I’d particularly love it if clients would be brave enough to write about this)
• The future of work, staffing and human capital in the industry
• How are research companies evolving to meet the imperatives of both automation and consulting?
• What are the next big opportunities for start-ups?
• Emerging competitors from other categories
• What is the role of MR in the face of increasing privacy concerns about the data being accumulated by digital and social companies?
• How can MR help companies monetize their own data (with privacy as a concern)?
• Future of Ad research and attribution
• Experimentation is being increasingly used to optimize digital ad practices.  How is the role of experimentation evolving, and how effective is it compared to more traditional approaches?
• If the goal is to “deliver the right message to the right person at the right time”, what is MR doing to help?
• Given the increased importance of online buying in CPG, what does this mean for the future of shopper research?
• A long-time cliché has been that 80% of new product offerings fail – what are we doing as an industry to improve that dismal statistic?

I could go on, but I think you get the idea.

The GreenBook Blog is a great marketplace of ideas – please bring us yours, whether you work on the client-side, global research company or a new start-up. 

Submit articles here.

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