data privacy
AI's Evolution from Hype to Practical Impact
AI has moved from experiments to strategy, reshaping industries from healthcare to retail. Businesse...
AI & Human Data: Pure Spectrum's CIO Phil Ahad on Research Industry Evolution
Phil Ahad shares insights on AI, data quality, and innovation at Pure Spectrum, redefining market re...
How to Avoid Malicious Traffic in Your Market Research
8 min read
Protect market research from malicious traffic with firewalls and traffic filtering. Analyze patterns, update systems, and train teams for data securi...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
How Poor Sample and Fraudulent Actors Degrade Research Quality and Credibility
9 min read
Learn the importance of sample size and fraud prevention in research. How optimal sampling enhances data reliability and fraud mitigation maintains in...
Ashley Shedlock
Content Producer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
AI and the Future: How Insights, Innovation, and Ethics Collide
Uncover how AI is revolutionizing creativity and business strategies. Highlight the balance between ...
The Future of Segmentation: AI-Driven Approaches to Understanding Your Market
4 min read
Learn how advanced AI algorithms are reshaping market segmentation. Understand the importance of balancing innovation with ethical data privacy practi...
Hakan Yurdakul
CEO at BoltChatAI
Ensuring Data Security in Online Market Research while using AI to Collect Data
4 min read
Gain knowledge on effectively securing AI-driven online market research data through the implementation of encryption, data minimization, and conducti...
The Greenbook Podcast
Rapid Response: White Swan's Data Driven Mission for Better Patient Care with Miranda Mapleton
Karen Lynch
Chief Programming Officer at Greenbook
Orchestration: Automation & IoT Integration on HealthCare
5 min read
Discover how automation and IoT devices are transforming healthcare by providing real-time data for patient care and data-driven decision-making.
José Macaluso
International Partnership and Business Manager at Xacria
Driving Digital Health Forward: The Crucial Role of Market Research in UX and Adoption
6 min read
Discover the significance of user experience (UX) in overcoming these challenges and the crucial role of market research in enhancing the user experie...
Jae Hauser
Associate Vice President, Research & Insights at Fuel Cycle
Two Questions Researchers Should Ask of Their AI Vendor
4 min read
As AI tools grow, it is crucial for researchers to assess data practices of vendors. By gaining insight, researchers can make better choices.
Lisa Horwich
Founder & Research Principal at Pallas Research Associates
The Greenbook Podcast
Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright
Karen Lynch
Chief Programming Officer at Greenbook
(Re) Humanizing Digital Marketing Post-Pandemic
6 min read
The loss of the “human touch” in digital marketing – and its future.
Neel Banerjee
CEO at TheEngage
Why Text Data Is the Future of Business Intelligence
4 min read
Text data can offer invaluable insight into a company’s performance.
Ben Hookway
CEO at Relative Insight
Customer Segmentation Leveraging Social Intelligence
4 min read
Microsoft’s “listening-based” approach to social media user research.
Allie Webster
Market Research Manager at Microsoft
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with StJohn Deakins, Founder and CEO of CitizenME
20+ min read
The personal data economy shift and what it means for market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Nacho Racca
20+ min read
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Has the GDPR Reduced the Amount of Consumer Data?
4 min read
The ripple effect of the GDPR on the market research industry.
Martin Cawley
Associate Director at Sample Answers Ltd
Barriers to AI in Healthcare
4 min read
How AI both revolutionizes and complicates the healthcare industry
Martha Wyatt
Associate Consultant at IDR Medical
Why Marketers Should Be Excited About Apple’s iOS 15 Update
5 min read
Everything you need to know about Apple’s iOS 15 update.
Tim Parkin
President at Parkin Consulting
Interview with John Dick, Founder and CEO of CivicScience
20+ min read
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GDPR, Covid-19 and Face-to-Face Interviewing
4 min read
What are the GDPR implications for interviewers moving to video?
Martin Cawley
Associate Director at Sample Answers Ltd
3 Ways the Customer Journey is Changing Post-Pandemic
4 min read
If you’re working off a strategy that doesn’t address data privacy concerns, rapid digitization, and your online presence, you’re behind the pack.
Romy Jacobs
Freelance Market Research Analyst
GreenBook Future List Spotlight: Christopher South
7 min read
GRIT Future List honoree, Christopher South, tells us why his biggest accomplishment is also his biggest failure.
Greenbook Team
Where is Marketing Data Science Headed?
5 min read
Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...
Kevin Gray
President at Cannon Gray
Personal Data: From Ultimate Commodity to Ultimate Asset
7 min read
How we can incent and reward individuals for contributing to the data economy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale
8 min read
The playbook for helping clients make informed data decisions.
Caroline Frankum
Global CEO, Kantar, Profiles Division
The Technology Dilemma
10 min read
Market Researchers need to know to keep customers safe from harm.
Molly Purcell
Digital Marketing Specialist at Greenbook
The Increased Shift to Online Research: Data Privacy Considerations and Implications
4 min read
Update the privacy and data protection policies made outdated by COVID.
Bianca Marcu
Senior Advocacy & Standards Program Coordinator at ESOMAR
GreenBook Future List Spotlight: Amy Greenwood
5 min read
Exclusive interview with GRIT Future List honoree, Amy Greenwood, Head of Research & Insight with FlexMR.
Greenbook Team
The State of the Union: Privacy Laws’ Impact on the Sample Industry
4 min read
A reflection on the current state of data privacy laws.
Data Has 99 Problems and Quality is Just One
5 min read
4 solutions to common data issues.
Dana Budzyn
Founder & CEO at UBDI
Interview with David Roberts, CEO of SurveyGizmo
5 min read
An insider look into the C-Suite of SurveyGizmo.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Navigating the Role of MR as Data Privacy Concerns Increase
5 min read
7 tip to address increased privacy concerns.
Emily Taylor
Senior Research Analyst at Drive Research
Data Scandals in the Age of GDPR: Changing our Perceptions of Data
6 min read
A look into the rise of data scandals.
Sally Nicholls
Top Insights & Analytics Leaders Share Their 2020 Predictions
20+ min read
What the leaders of market research expect in 2020.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Personalization Paradox: Transforming Consumer Perceptions with Declared Data
3 min read
Learn how to utilize transparency to gain consumer trust and loyalty.
Pureprofile
The Right To Be Wrong
6 min read
Twitter has become a hub for news and social interactions in the modern age.
Michael Priem
GDPR, One Year On: Implications for the Healthcare Industry
6 min read
Learnings from the first year of GDPR.
Matteo Cappai
at Ipsos
The GreenBook Blog Wants You (Part 2)!
2 min read
Think you have a hot take on industry happenings? Submit your article and be considered for the GreenBook blog.
Larry Friedman
Ten Ways to Stay HIPAA Compliant In Web-Enabled Market Research
4 min read
A helpful set of guidelines to help in navigating research projects requiring HIPAA compliance.
Rebecca West
Three Trends Changing Market Research, Forever
4 min read
How the digital transformation in personal data is reshaping the insights industry
Rado Raykov
4 Tips for Conducting Online Research in Latin America
5 min read
Best practices for conducting data collection in Latin America to avoid critical mistakes, improve data quality, and save money.
Andreina De
LATAM Marketing and Communication Specialist at Netquest
California’s Mini GDPR and It What It Means For Market Research
5 min read
How “California’s Mini GDPR” will impact market research in the US
Adam Dietrich
VP, Global Client Services at EMI Research Solutions
GDPR: A Guide for International Business
2 min read
A helpful infographic on the basics of EU’s new GDPR
Sage
Blockchain and Market Research: Hype or Hope?
4 min read
Discussion on the opportunities, hype, and applications of blockchain in MR
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Data Privacy is Evolving and What It Means for Brands
4 min read
Consumer concerns are driving brands to prove trustworthiness
Sebastian Hedencrona
Sunny Without a Cloud (Computing) In Sight
4 min read
Maintaining user personalization & eliminating data privacy concerns by ridding the need for clouds to compute
Ofri Ben