market research industry trends

Learn how AI helps brands prioritize ideas, identify the best opportunities, and make smarter innovation decisions.

Kim Malcolm

VP, Product Solutions at Zappi

July 27, 2026

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Future List Honoree Cyndhia Varshni shares perspectives on AI, human judgment, and the future of strategic insights.

Karen Lynch

Chief Programming Officer at Greenbook

July 7, 2026

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The future of market research is shifting. Discover the six success factors that will separate winning firms in 2026 from 2025 trends.

Colin Wong

Principal Consultant at Insights Heroes

January 7, 2026

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AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.

Karen Lynch

Chief Programming Officer at Greenbook

September 5, 2025

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As tech scales, strategy risks losing its soul. Now comes the return to craft—where beauty, nuance, and human connection matter again.

Ben Jenkins

Co-Founder at Okay Human

June 20, 2025

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2025 trends: AI, climate normalization, and political polarization shape society, culture, and global consumption. Explore key tensions and opportunit...

Explore 2025 market research trends: synthetic data, ROI focus, and custom research designs to tackle product complexity and thrive in a changing land...

Stephan Basson

Content Marketing Manager at Factworks

December 19, 2024

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Explore the future of tech research practices as companies shift towards long-term profitability. Learn how researchers can adapt and lead in insightf...

Rajiv Ibrahim

Head of UX Research at Telkom Indonesia

June 12, 2024

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Discover the groundbreaking solution to the challenges in survey-based market research. Learn how to fix the brewing trouble with our innovative appro...

Kate Bunton

Director of Operations at Orchard Insights

April 19, 2024

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Discover the importance of vigilance in the recruitment industry and learn how Paid For Your Say's curriculum serves as a reminder to stay cautious.

Catherine Hill

Founder & Master Moderator at Advanced Insights

February 14, 2024

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Editor’s Note: Usually to end the year we post predictions from a variety of industry leaders. However, this year we decided to take a different tack ...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

December 26, 2022

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Three pieces of news popped out a couple of weeks ago. Three bits of information from three different sources appeared on my screens within three days...

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

October 12, 2022

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How AI is being used to create new consumer insights.

Heath Greenfield

Senior Vice President at Kantar Marketplace, Global

August 22, 2022

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Fraud mitigation techniques to reduce bots’ impact on data quality.

Patrick Stokes

CEO & Founder at Rep Data

August 19, 2022

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The rise of the “gig economy” and how it relates to market research.

Rudly Raphael

CEO/Founder at Eyes4Research

June 2, 2022

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Discussing the key themes & trends of IIEX North America 2022.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 1, 2022

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GreenBook’s market research podcast recommendations.

Karen Lynch

Chief Programming Officer at Greenbook

April 20, 2022

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The current and future needs of Asia-Pacific Marketers.

Becki Gonsalves

Marketing & Communications Consultant

March 23, 2022

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How do we bridge the data collection and automation gap in MR?

Jessica Murdoch

VP of ANZ Sales and Customer Success at Cint

December 22, 2021

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Brands are turning to research tech to obtain consumer insights.

Sej Patel

Country Director (ANZ) at Toluna

October 27, 2021

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The ripple effect of the GDPR on the market research industry.

Martin Cawley

Associate Director at Sample Answers Ltd

October 22, 2021

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Applying positive psychology to your brand.

Emmanuel Probst

Global Lead, Brand Thought-Leadership at Ipsos

October 18, 2021

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A discussion on career changes and the future of market research.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

September 30, 2021

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Establish B Corp principles and apply them to ensure high standards.

Sabrina Trinquetel

UK Sales Director at Measure Protocol

August 30, 2021

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Three different generations’ shopping habits look very different.

Troy Harrington

Sr. Product Marketing Manager at MFour Mobile Research

August 12, 2021

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IBM’s always-on approach anticipates their customers’ evolving needs.

ISA Corp

July 26, 2021

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Design Thinking, Lean Startup, and Agile are helpful ways of working.

Emma Galvin

Creative Designer at Northstar Research

June 28, 2021

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When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...

Ted Pulsifer

Executive Vice President at Schlesinger Group

June 10, 2021

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Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.

Greenbook Team

February 16, 2021

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Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Kevin Gray

President at Cannon Gray

January 26, 2021

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Our Top 10, plus some bonus content. Have you read them all?

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

December 23, 2020

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How the lessons learned in 2020 can help you redefine the role of market research in your organization.

Qualtrics CoreXM

December 7, 2020

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GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.

Greenbook Team

October 27, 2020

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The financial services industry is notoriously change-adverse. Can it evolve fast enough to meet customer expectations?

Brad Marsh

Chief Executive Officer at Consensus Point

August 20, 2020

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How Healthcare, Shopping, Technology, Financial Services, and Travel and Tourism are overcoming changes in the consumer and cultural landscape.

Mary Meehan

CEO at Metametrix

August 13, 2020

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What the insights industry might look like in the months ahead.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 7, 2020

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A synthesis of learnings on how the market research industry has responded to the coronavirus pandemic.

Angela Muzzo

Founder at The Clean Slate Shop Inc.

July 13, 2020

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A look into the rising popularity of video tools to capture insights.

Your guide to navigating COVID-19 from MRX pros.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

April 3, 2020

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A note on the importance of data, benchmarking, and more.

Gregg Archibald

Managing Partner at Gen2 Advisors

March 3, 2020

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