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Turn Disruption into Dynamism with Kantar’s Walker Smith
The pandemic revolutionized life online – how should brands respond?
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In this week’s episode:
J. Walker Smith, Chief Knowledge Officer, Brand & Marketing for Kantar Consulting, joins our host Lenny Murphy for this week’s episode. They discuss the involuntary experiment of digital lifestyles brought about by the pandemic and what we learned having gone through that time. They also get into ways brands can plot a new course ahead with consumer needs and interests at the forefront.
In this episode, we’ll explore:
- The rise of hybrid work and the changing needs and opportunities around human-scale interaction
- The need to develop digital systems to enhance (not replace) analog engagement
- The new normal of disruption, increasing volatility, inflation, institutional mistrust, a growing mental health crisis – and what all that means for brands
You can connect with Walker via email or on LinkedIn; you can read Walker’s weekly LinkedIn newsletter: FourTuesday.
Many thanks to Walker, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, Stravito.
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