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September 28, 2010
Lenny Murphy shares some notes from the AMA Market Research Conference in Atlanta.
First, did you hear the big news yesterday that e-Rewards (Now Research Now) acquired Peanut Labs? As Kristin Luck said on Twitter, “Now THAT is an acquisition my friends!” ; it will be interesting to hear the buzz on this today from the AMA MRC attendees.
I’ll write more later, but a few things standout:
The presentation by Gayle Lloyd, Head of Product Research and Customer Intelligence, Batesville Casket Company on “The The Bold Researcher” was simply fantastic. She should rise to the top on the speaker circuit, and I wish I had her as a client! Here is an excerpt:
Researchers of the future will need to be savvy business people first and researchers second. The mantra “think like a business person act like a purveyor of information” will be the key to getting a seat at the table and keeping that seat. The skills to be a good researcher go way beyond data analysis. The researcher of the future will need to be a strategic and creative thinker, knowledge management guru, confident and most of all fearless and willing to go where no researcher has gone before and that’s just for starter.
That’s all for now, gotta fight Atlanta traffic to get to the conference. More to come later.
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