market research industry news
Karen Lynch
Chief Programming Officer at Greenbook
Here They Go Again: Walmart Data Ventures Launches I-HUT Solution For Product Testing & Innovation
5 min read
Walmart Data Ventures empowers suppliers with IHUT and Research Services, offering customer insights to drive innovation and product success.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Walmart Unveils Digital Landscapes: Revolutionizing Online Shopper Insights
5 min read
News you need to know: Walmart is offering detailed online shopper data to enhance supplier strategies and improve customer journey insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Music: The Generational Unifier + GreenBook’s New Podcast!
4 min read
Connecting market research to what we listen to: music, podcasts, etc.
Jamin Brazil
Chairman & CEO at HubUX
How to Support Ukrainian Researchers Right Now
6 min read
How the MR community can leverage its strengths in support of Ukraine.
Karen Lynch
Chief Programming Officer at Greenbook
What to Make Of the Investment Activity in MR?
4 min read
Last year saw an unprecedented level of investment in the MR space.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards
2 min read
Announcing the five very deserving award winners for this year’s Ginny Valentine Badge of Courage Award.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What the Research Now & SSI Merger Really Means
11 min read
Research Now and SSI are merging, creating the newest mega market research company.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Dave McCaughan joins GreenBook as Strategic Advisor: Asia Pac
3 min read
GreenBook is proud to announce that Dave McCaughan has been appointed to the role of Strategic Advisor, Asia Pac.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What is Periscope by McKinsey & What Does It Mean For the Future of Market Research?
5 min read
An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CASRO and MRA Join Suit Against the FCC’s New TCPA Rules
4 min read
CASRO and MRA have filed a “motion to intervene” in a court case against new telephone rules from the FCC.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Safe Harbor: Is it safe?
5 min read
There is a threat to Safe Harbor and it raises the specter of a world without a substantial Safe Harbor system
Andrew Jeavons
Director Analytics at Signoi
The MetrixLab/Macromill Merger Is A Massive Shakeup Of The Market Research Industry
9 min read
Macromill and MetrixLab announced a merger of the two companies. The new company is now among the Top 10 largest global research companies.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
IIeX On Demand: 500+ Presentations On Insight Innovation
2 min read
Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web!
Dana Stanley
Chief Revenue Officer at Greenbook
FocusVision + Revelation: Why It’s A New Day for Qualitative Research
6 min read
With the merger of FocusVision and Revelation, qualitative research now has a technology company that can achieve critical mass.
Steve August
Personal Data Usage Is A Matter of Trust
3 min read
A new report from the GRBN on attitudes to personal and sensitive data has profound implications for the market research industry.
Jeff Resnick
Managing Partner at Stakeholder Advisory Services LLC
The “TED” Of The Market Research Industry Is Here!
3 min read
New Digital Content Platform Aims To Give The Market Research Industry Access To New Thinking And Solutions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
JACK HONOMICHL: A RESEARCH LIFE REMEMBERED
4 min read
A legend in the Market Research Industry, Jack Honomichl, 85, passed away on December 8 in Barrington, IL, after a long illness.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Google Consumer Surveys Unleashes G Force Change
8 min read
Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.
Ellen Woods
What The Publicis / Omnicom Merger Reveals About The Future Of Marketing
11 min read
Five marketing trends highlighted by the Publicis/Omnicom merger.
Aaron Paquette
Executive Vice President - Media & Entertainment at Vision Critical
The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics Market Research Firm
11 min read
Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
About That Gen 2 Advisors Announcement….
4 min read
Lenny Murphy provides some details about the launch of Gen2 Advisors.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
VCU: A Labour of Love
3 min read
Ray Poynter gives details on an exciting new resource for the industry: Vision Critical University.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Google Makes Their Market Research Play: Now What?
8 min read
The announcement that Google had launched a formal market research offering sent shock waves through the industry today.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
“DIY” Gets Empowered: A Quick Analysis Of The SurveyMonkey/MarketTools Deal
5 min read
SurveyMonkey is acquiring MarketTools in a deal that values SurveyMonkey at roughly $1 Billion.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
1,000,000 Apps: Yes, 2011 Was The Mobile Tipping Point
8 min read
Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Radio Free Market Research! A Multi-Media Experiment: Radio NewMR
3 min read
GreenBook Blog, in partnership with NewMR, is launching a trial of a weekly 25-minute broadcast exploring the market research industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Great Conjunction: What the e-Rewards and Microsoft Acquisitions Mean
3 min read
What the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype mean for the market research industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
SalesForce Acquisition of Radian6: Is Market Research Paying Attention?
3 min read
Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Introducing Research Vibes – Everything Market Research, All in One Place
4 min read
Announcing ResearchVibes, a personalized dashboard that brings together all the latest news and resources for market research professionals.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A Few Quick Notes On The AMA MRC
2 min read
Lenny Murphy shares some notes from the AMA Market Research Conference in Atlanta.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
News and Notes on Innovation, New Media, and the State of the Market Research Industry
5 min read
Lenny Murphy gives a quick synopsis of some recent news and noteworthy articles for your reading pleasure!
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Charging Backwards
3 min read
ISO certification for market research is an expensive distraction that will ultimately be irrelevant to all but a handful of firms.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Need For A Grassroots Voice For The Market Research Industry
4 min read
Tom Anderson, a pioneer in harnessing the power of social media for research, is passionate about our industry, and he raises a good point in his rece...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook