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Licensed To Drive. Surveys.
If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses.
By Kathryn Korostoff
Our 16 year old has a learner’s permit. Next year, he’ll be driving. A little scary, but he will be prepared. He studied a manual, took a written test, and will take driving lessons before he hits the road.
If only we had the same system for surveys. If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses.
If you have colleagues who are taking advantage of the many free or low-cost tools to release their own online surveys, consider instituting your own licensing process or “survey” driving school. Here are a few recommended steps:
1. Give them a manual. In this case, it would be some policies. Documentation of common sense policies will save everyone a lot of aggravation. This could cover rules about items such as:
- Incentives
- Survey length
- Use of specific scales
- Protection of company confidential information
- Proper use of open ends
Research Rockstar offers an online questionnaire design class and is also hosting an in-person survey design class on June 9th in Waltham Massachusetts.
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