diy market research
We Built a Faster Factory. Now What Are We Producing?
2 min read
The GRIT Report reveals a tension in research: teams want faster, cheaper methods, yet still rely on deep human insight to avoid losing quality.
Holland Martini
Chief Insights Officer at GoodQues
Strategic & Financial Implications for Market Leaders
2 min read
AI adoption drives a permanent market shift. GRIT 2025 reveals tech-led growth and steep declines among service-led research providers.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
Karen Lynch
Chief Programming Officer at Greenbook
The 3 P’s of Going to Market: Set Up Your New Launch for Success
5 min read
A strong go-to-market plan is key to a successful launch. Maximize ROI and reduce risk with a clear roadmap for introducing your product or service.
Norbert Sari
CEO & Creative Director at Rodeo13
A Day in the Life of the Full Service Researcher. A Personal Perspective
3 min read
Uncover the trends in full-service research. Learn how technology and generative AI are reshaping the industry and positioning researchers for strateg...
Andrew Kelly
Product Marketer (and ex-researcher) at Displayr
Karen Lynch
Chief Programming Officer at Greenbook
Interview with Ivana Taylor (DIY Marketers)
8 min read
Interview with Ivana Taylor, a small business and marketing expert.
Rudly Raphael
CEO/Founder at Eyes4Research
What Does “The Office” Have in Common with the Market Research Sample Supply Chain?
5 min read
Similar to the realm of video streaming services, the MR sample space faces increased fragmentation.
Patrick Stokes
CEO & Founder at Rep Data
5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout
5 min read
Optimize DIY surveys to make them more effective and strengthen data.
Steve Wigmore
Director of Agile Solutions, Profiles Division at Kantar
Interview with Craig Stevens, CEO of CoolTool
20+ min read
Building businesses from start-up to growth phase.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Online DIY Sample Tools, Not A Fit For Most
3 min read
DIY sample buying may look easy, but looks can be deceiving.
NewtonX’s Sascha Eder On Using AI For Custom Recruiting
20+ min read
Lenny Murphy sits down with Sascha Eder, CEO of NewtonX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
7 Steps to Building a Scalable Agile Research Program
7 min read
Like the idea of becoming more agile but don’t know where to start? These steps will get you started.
Morgan Molnar
Director of Product Marketing at SurveyMonkey Market Research Solutions
Move to More DIY Research
3 min read
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Understanding Consumers Through Their Mobile Activity
4 min read
The future of insights relies on quick, reliable data. Passive metering provides that and more…
Greg Lipper
CEO at People Data Company, Inc.
4 Future of Insights Themes From IIEX North America 2020
5 min read
from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America.
Mark Hammer
CEO at Bloomfire
Disruption in Marketing Research: Why Full-Service Agencies are Under Threat, and How They Need to Respond
10 min read
A look into how to keep research up to par with digitization.
Chris Wells
Managing Director at Adience
GreenBook Future List Spotlight: Jimmy Zollo
4 min read
An exclusive interview with GRIT Future List honoree, Jimmy Zollo, co-founder and CEO of Collaborata.
Greenbook Team
COVID-19 Insights Leaders Roundtable: Edition 5
20+ min read
DIY tools rise in popularity as COVID-19 causes rapid changes.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Key Takeaways From IIeX Europe 2020
7 min read
Your cheat sheet to IIeX Europe 2020.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Increasing the Speed and Quality of Concept Testing
2 min read
How a top-10 food and beverage company streamlined concept testing.
Frederic-Charles Petit
Chief Executive & Founder at Toluna
How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results
2 min read
How to offer truly utilizable DIY tools.
Julie Reina
Head of Sales and Client Engagement at 1Q
Beyond DIY Tools: Building Client Relationships by Activating Research
5 min read
Technology is changing how we manage client relationships.
Rebecca Brooks
‘Insights on Demand’ is Transforming Market Research
3 min read
The future of market research is shifting towards democratization of insights that are available in real time
Frederic-Charles Petit
Chief Executive & Founder at Toluna
SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI
7 min read
An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Old-School Crosstabs: Obsolete Since 1990, Still Wasting Time and Reducing Quality
7 min read
Old-school crosstabs have been made obsolete, thanks to three key innovations that have led to improved work processes.
Tim Bock
Connecting with Consumers in the Modern Age
4 min read
The research landscape is changing through democratization of research, affordability, and self-service.
Zach Simmons
When Its Time to Change: Transitioning Your Data Collection Platform
3 min read
There are a multitude of options for data collection platforms. When is it time to change, and how do you transition successfully?
Jitesh Marlecha
Assistant Vice President at Ugam
Cheap, Fast & Easy
3 min read
In the not-so-distant future, market research will be available and affordable to companies of all sizes.
Michalis Michael
Chief Executive Officer at DMR
Automation: Will It Kill Us or Make Us Stronger?
2 min read
Automation is very much among us and here to stay. The big question is whether it is a help or a hindrance.
Cambiar
Guest blogger at Cambiar
Even Now, In The DIY Era, Communities Still Need to be Managed
3 min read
It’s still important to stay close to our communities and provide the kind of management and support clients need.
Julie Paul
Senior Vice President - Digital Services at Toluna Group
Are DIY Platforms Ready for Prime Time?
6 min read
DIY firms are solving problems that research agencies are not, or are slow to solve and delivering the essential components of quality, speed, and cos...
JD Deitch
Chief Operations Officer at Cint
Microsoft Aims To Disrupt Market Research: Pulse And What It Means For The Future
10 min read
Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Rise of Machines: Is DIY Going to Eliminate Your Job?
5 min read
Sami Kaipa of GlimpzIt reflects on how DIY research tools have quickly taken the industry by storm.
Sami Kaipa
Disrupting Market Research: An Update
11 min read
JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.
JD Deitch
Chief Operations Officer at Cint
The Growth Of DIY Sampling Technology
4 min read
MR has started to accept and embrace an array of DIY research tools into the day-to-day research tool kit.
Sharon Dexter
Project / IT Manager at Greenbook
Data Data Everywhere… Insight At What Cost?
4 min read
Are researchers in good shape? Or, are we simply one of many industries being disrupted by web-based technologies?
Edward Appleton
Director Global Marketing at Happy Thinking People
2013: The Market Research Year in Review (A Client Perspective)
6 min read
I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.
Edward Appleton
Director Global Marketing at Happy Thinking People
50 New Tools Democratizing Data Analysis & Visualization
14 min read
Just as we’ve seen the shift to “DIY” data collection platforms, we’re also seeing the development of a whole new class of self-service data explorati...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Can Behavioral Economics Explain The Movements In The Market Research Industry?
5 min read
Edward Appleton discusses the “psychology of money” and how it impacts the market research industry.
Edward Appleton
Director Global Marketing at Happy Thinking People
Let’s Stop Demonizing DIY
5 min read
DIY research can usually be grouped into three categories. None of these DIY situations is likely to do any irreparable harm to vendors.
Ron Sellers
What Value Does Disintermediation Bring Without Expertise?
4 min read
DIY MR is a powerful tool, but a potentially dangerous one. DIY MR is also clearly here to stay, and seemingly on the increase.
Edward Appleton
Director Global Marketing at Happy Thinking People
Information is free. Insight is expensive. Action is priceless.
2 min read
How can market research position itself in the age of technological disintermediation? Here are a few thoughts by Jason Anderson.
Jason Anderson
Owner at Datagame
DIY Tools and the Changing World of Marketing Research
6 min read
Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego.
Jeffrey Henning
Chief Research Officer at Researchscape
Google Consumer Surveys and Disintermediation: A Client Perspective
5 min read
Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.
Jason Anderson
Owner at Datagame
“DIY” Gets Empowered: A Quick Analysis Of The SurveyMonkey/MarketTools Deal
5 min read
SurveyMonkey is acquiring MarketTools in a deal that values SurveyMonkey at roughly $1 Billion.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
When will Online Panel Providers Pitch Directly to Clients?
2 min read
An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years.
Edward Appleton
Director Global Marketing at Happy Thinking People
Reinventing Panels
5 min read
Companies are making some big changes. Right now it looks like the space is falling into five strategic categories.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Licensed To Drive. Surveys.
3 min read
If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses.
Kathryn Korostoff
President at Research Rockstar
Why Are We Hiring Cheerleaders When We Need Quarterbacks?
3 min read
I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response...
Ron Sellers