augmented reality
The New Experience Economy
14 min read
An interview with Dynata’s APAC regional team.
Colin Wong
Principal Consultant at Insights Heroes
4 Major Mobile Marketing Trends Shaping the Industry
4 min read
Four trends for 2022 in mobile marketing and how to succeed in them.
Shannon Flynn
Managing Editor at ReHack
In Today’s Hi-Tech World, What Does the Future of Research Look Like?
6 min read
Data Science is making way for more complex meta-analyses.
Hemali Pandya
Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA
COVID-19: Making Esports Mainstream
5 min read
COVID-19 and the rise of mobile esports.
Simulating Reality for Better Experiences
5 min read
Learn how consumers are engaging with products through AR and VR.
Olga Dubanevych
Design Considerations for AR/VR
4 min read
The importance of design in virtual and augmented reality.
Emma Galvin
Creative Designer at Northstar Research
Driving the Future of Digital Health 2018
7 min read
How tech can empower patients and meet Canada’s healthcare challenges
Eileen McPhee
Communications Manager at Digital Health Canada
Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked
4 min read
How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights
Ana Galindo
VP, Marketing Insights & Strategy at VANTEDGE
Pokémon Go – Augmenting Reality With Physical Locations
3 min read
Pokémon Go has already changed the exercise habits of millions. How might Augmented Reality in general change consumer habits?
Jeffrey Henning
Chief Research Officer at Researchscape
Pokemon Go: Gamification Lessons For Research
5 min read
Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...
Jason Anderson
Owner at Datagame
Virtual Reality: Changing the Way Marketers are Conducting Research
4 min read
Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Power Of Experiencing Disruptive Technology First Hand
6 min read
The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Reflections on CES 2013: the Coming Individualization of Reality
3 min read
Emerging technologies will begin blending the physical and virtual worlds into realities of our own creation.
Greg Heist
Chief Innovation Officer at Gongos
The Future of Research Through Gaming
13 min read
The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise.
Betty Adamou
CEO & Founder at Research Through Gaming