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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: behavioral economics
The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
Joel Rubinson
President at Rubinson Partners Inc
Insights and Analytics in the AI Era
Explore AI advancements, data quality, and ethical considerations. Discover the potential of AI in r...
The New Frontier: Behavioral Science Datasets to Unlock eCommerce Sales
In today’s digital age, eCommerce has become a vital component of the global economy. With the advent of the internet, the eCommerce industry has trul...
Crispin Beale
Group President at Behaviorally
5 Ways Research can Help your Company Weather a Downturn
Discover strategies to maximize the value of your research and stay ahead in challenging economic times.
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
What is Behavioral Science & Why Should You Care?
The Science of Design, a methodology rooted in Behavioral Science.
Shirin Oreizy
Founder & CEO at Next Step
What Your Customer Wants and Can’t Tell You
Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles.
Melina Palmer
CEO & Podcast Host at The Brainy Business
Rethinking the Way We Think
How can we apply System 1 and System 2 thinking to become better market researchers?
Ben Doepke
Principal, Insight & Strategy at IX
Lessons from Thinking, Fast & Slow: System 1 and System 2
System 1, System 2, AND System 3? How systemic thinking can improve your insights.
Molly Purcell
Digital Marketing Specialist at Greenbook
Applied Behavioral Economics
Examples of behavioral economics in action.
Michael Lieberman
Founder & President at Multivariate Solutions
Accelerating Innovation Adoption with Behavioral Economics
Learn the 3 factors to accelerate adoption success.
Jason Martuscello
Business Strategist at BEESY
Thinking Fast and Slow: How Market Researchers Can Implement System 1 and System 2 Thinking
TRC Market Research looks at Daniel Kahneman’s two forms of human thinking and their implications for consumer decision-making.
Rich Raquet
Bridging Science and Public Policy for a Better British Columbia
Bridging the gap between behavioural science and policy development
Arundati Dandapani
Creator at Generation1.ca
5 Lies You’ve Been Told About Behavioral Science Market Research
Behavioral science terms are flooding the market research community, blessing some while cursing others with actionless insights
Garrett Meccariello
Behavioral Scientist at Protobrand
Do We Need a Copernican Revolution in Market Research?
Updated behavioral framework focused on the subconscious for insights
Olivier Tilleuil
CEO and Founder at EyeSee
Singing a New but Familiar Tune
System1 Research presents a study using Predictive Markets to predict the winners for the 2017 JUNO Awards in Canada.
Chasson Gracie
Behavioral Economics: Measuring Social Desirability
A quick look at a method to measure Social Desirability without the ‘self-selection’ error.
Michael Lieberman
Founder & President at Multivariate Solutions
Moneyball for Psychology – ‘The Undoing Project’
Michael Lewis’ new book, The Undoing Project, makes the important work of Daniel Kahneman and Amos Tversky accessible to non-wonks.
Dana Stanley
Chief Revenue Officer at Greenbook
How I Beat The Pundits and Predicted A Trump Presidency
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
Allan Fromen
A Renaissance of Qualitative Research
We’re witnessing not just a renaissance of qualitative research, we’re seeing a transformation.
Edward Appleton
Director Global Marketing at Happy Thinking People
Will MR Follow the Path of Business Intelligence?
What can Market Researchers learn from Business Intelligence to gain more share of mind and market?
Steve August
Do Respondents Even Understand Our Surveys?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
Allan Fromen
Why Market Research Is The First To Go When Times Are Lean
Why is there a perception that the research budget is fair game when times are difficult? Here are the main factors behind this attitude.
Neal Cole
Busting The 3 Myths About Behavioral Economics That Are Holding MR Back
There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential.
Ian Murray
Partner at House51
Defining ‘Value’ to Understand What Makes People Tick
Knowing what people value most, provides us with the information to create as much value as possible.
Anouar El
Founder & Chief Executive Officer at Veylinx
Market Research Across Time and Space
The newest season of Dr. Who is underway, and the series in general has a few lessons for market research.
Jeffrey Henning
Chief Research Officer at Researchscape
My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment
Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Sneak Peek Book Excerpt: The Science Of Why by Dr. David Forbes
An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes.
Dr. David
How To Avoid Disruption In Business And In Life
In this new world of research, we can now understand the causes of disruption and how to avoid it.
David Rabjohns
Founder at LRWMotiveQuest
Lazy Humans and the Privacy Paradox
While we value privacy, the effort required to act is too great. We’d all be more mindful of privacy, if only it were the default option.
Allan Fromen
Research? No Thanks, I’m Only Human! A Client-side Perspective
Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.
Neal Cole
Is Your Focus Strategic or Tactical? Why Not Both?
It is important to consider both the strategic and the tactical to get a complete picture of your research.
Ellen Woods
Wave 4 Of The Insight Innovation Competition Is Live!
Wave 4 Of The Insight Innovation Competition Is Live! Have an idea that helps brands better understand consumers? This is your chance to make a differ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Do People Connect With Brands At An Emotional Level?
Emotional engagement with brands is much less prevalent than many marketers assume.
Neal Cole
Exploring System 1 A Little More Deeply
Four areas in which System 1 operates and manifests itself that combine to reveal “hidden forces” that influence behavior.
Paul Conner
What Marketing Research Can Borrow from Behavioral Economics
Marketing researchers must become more like behavioral economists and study how people make choices, not just the choices they make.
Joel Rubinson
President at Rubinson Partners Inc
Is The Term “New MR” Still Meaningful?
Has the term “New MR” effectively lost its meaning as New MR practices seem to have become firmly part of the mainstream?
Edward Appleton
Director Global Marketing at Happy Thinking People
Neuroscience Doesn’t Have To Be That Complicated!
What we need is a common language that provide actionable insights, but without a need for a PhD in neuroscience to make sense of it.
Thomas Zoëga
Chief Executive Officer at Neurons Inc
Does Quantification In Market Research Lead To Disengagement?
Edward Appleton on the potential implications of behavioral economics for quantitative research.
Edward Appleton
Director Global Marketing at Happy Thinking People
Can Behavioral Economics Explain The Movements In The Market Research Industry?
Edward Appleton discusses the “psychology of money” and how it impacts the market research industry.
Edward Appleton
Director Global Marketing at Happy Thinking People
What Mountaineering Can Tell Us About Human Motivations
If we want to understand human motivations in general, we may learn more from studying non-consumption activities, such as mountaineering.
Neal Cole
What Do Business People Really Think About Market Research? A Client-Side Perspective
Looking at the attitudes and misconceptions of client-side researchers about research, and why those attitudes exist.
Neal Cole
The Ripple Effect: The Influence Of Others On What We Buy
Conventional marketing and market research thinking significantly underestimates the power of social influence.
Neal Cole
Are Cognitive Biases On The Increase?
Are we in Market Research spending less time than we should in thinking about the consequences of Behavioral Economics?
Edward Appleton
Director Global Marketing at Happy Thinking People
The Night Before Christmas: A Behavioural Audit
What can ‘The Night Before Christmas’ tell us about human behavior and how we analyze it?
Tom Ewing
Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders
John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights.
Warc
What Makes Social Networks Tick?
What underlies the evolutionary success of the human race and allows social networks to function?
Neal Cole
Social Networks & Human Behavior
The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas.
Neal Cole
Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How loyal are your loyal buyers, really?
What percent of the time do your loyal buyers actually buy your brand? The data might surprise you.
Joel Rubinson
President at Rubinson Partners Inc
4 Common Myths About Human Decision Making
Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making.
Neal Cole