Fuel Cycle
Those Most Confident Are Not Hiding from Change
2 min read
AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
The Expanding Constellation of Insights Collaborators
2 min read
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
For Researchers, Artificial Intelligence is Inevitable
2 min read
AI is reshaping market research. Learn why AI-native platforms are transforming workflows, cutting costs, and redefining the role of the researcher.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
The Rapidly Expanding Universe of Insights
2 min read
Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Career Success in the AI Era
2 min read
Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Retool Research Processes to Maintain Organizational Influence
3 min read
Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
The Time for Agile Employee Insights
3 min read
The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made de...
Rick Kelly
Chief Strategy Officer at Fuel Cycle