linguistics
Research Methodologies
Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis
3 min read
Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.
Nichole Clinkinbeard
International Market Research
Debriefing on Market Research in the Mobile World
4 min read
Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Methodologies
The Dilemma of Social Media Measurement
5 min read
There appear to be three approaches towards social media measurement: Word Counters, Influence Enumerators, and The Linguists.
Michael Wolfe