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Dana Stanley

Greenbook’s Chief Revenue Officer

Archive: starbucks

Advertising and Marketing Research

Starbucks, Hoping for Growth

Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?

Ken Roberts

Chief Innovation Officer at Forethought

June 13, 2025

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How Consumer Insights Can Prevent Brand Disasters

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Claire Bruce

Client Director at Toluna

July 17, 2019

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