In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors.

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Ahh, the Holidays! The season of giving, of gratitude, and of preparing for the new adventures of a new year. With that in mind, I think it’s fitting that it’s also time to participate in the Winter 2012 edition of the GreenBook Research Industry Trends Survey (GRIT)!

Please show your gratitude to the spirits of MR Past, Present, & Future by taking the time to answer a few questions for us? It’s won’t hurt nearly as bad as eating that year old fruitcake you’re sure to get!

In its 10^th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors.

GRIT-Winter 2012 continues to track trends that it has traditionally focused on, including the adoption of emerging technologies and methods. For the second time, the survey will also try to uncover which firms are considered to be “the most innovative”. Last, but not least, this edition of GRIT studies the extent of the belief that the market research industry is changing, the sentiment around that belief, and its impact on your business.

Click here to participate in the survey – we anticipate it taking less than 15 minutes to complete. As a thank you, you will receive a full version of the GRIT report when it is published in February.

As always, the GRIT study promises unparalleled insights into how research buyers and providers are adapting to the current economy, to emerging technologies, and to the winds of change buffeting our profession and our industry.

Thank you in advance for your cooperation!

Best Regards,

Leonard Murphy
Executive Editor, GRIT
[email protected]

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GRIT – Winter 2012 – Partners and Sponsors:

[project leader] GreenBook

[research partners] MarketTools, Decooda, Q Research Analysis Software, Infosurv, itracks, Brand3Sixty, Research Rockstar

[media partners] Advertising Research Foundation, Market Research Global Alliance, NewMR, Qualitative Research Consultants Association, The Research Club.

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grit report

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

727 articles

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.