Results for:packaging

All

Specialties

Firms & Products

Case Studies

Articles

Topics

Events

Specialties

18 results

Packaging Testing

Package design testing companies are crucial in today's competitive market, ensuring product launch success and consumer trust by guaranteeing packaging quality and safety. They provide valuable insights during product development, identifying design weaknesses and aiding in necessary improvements. The rising demand for reliable package testing is fueled by consumers seeking high-quality and sustainable packaging solutions, with these companies leading in meeting regulatory and consumer preferences. #ReadMore# Package design testing companies emphasize the connection between packaging aesthetics and brand reputation. In today's consumer-driven market, visually appealing packaging can shape brand perception. Through comprehensive testing, companies ensure that packaging aligns with brand values, improving consumer perception. As packaging trends advance, rigorous testing becomes increasingly crucial. These companies assist businesses in adapting to evolving materials and designs, ensuring products meet functional and aesthetic standards effectively. Find top packaging testing research companies by checking out our directory listings below. What is Package Design and How is it Tested? What are 3 Factors That Make a Good Packaging Design? What Package Design Testing Services are Available? Learn more about packaging testing research companies

Package Development Research

Top market research companies evaluating or developing the physical packaging or wrapping of a product. Find providers of package research services to assist you with your package design and development efforts.

Packaged Goods [market sector expertise]

Top companies that offer market research services related to packaged goods. Review and compare vendors able to conduct a research project associated with packaged goods, FMCG (fast moving consumer goods), etc.

Case Studies

34 results

Case Study

Audience Illumination + Packaging Redesign

A popular wine brand sought to Illuminate both current and prospective drinkers to help the brand redesign its label to better connect with drinkers. With the wine category’s sales declining, our client approached us with a two-part question as they sought to stave off decline and reach new wine drinkers. First, they sought to understand who is — and isn’t — currently drinking their wine and why. And second, how they could optimize their label to meet prospective drinkers’ needs without alienating their current base.

by The Sound

Read the case study

Case Study

Marketing, Packaging, and Messaging Research for Netspend

Immediate pain: Netspend needed to overhaul prepaid card packaging and messaging — but traditional packaging tests weren't revealing why consumers select one card over another.As a leading U.S. provider of prepaid card solutions, Netspend's Head of Research and Insights, Mr. Chris Ogilvie, faced an urgent, familiar problem: packaging and messaging decisions can make or break selection, yet standard approaches miss the deeper motivations. Mr. Ogilvie believed that instead of running only conventional packaging tests, the team had to understand real shopping journeys and how attitudes and values drive choice.To get actionable answers, Netspend hired Gold Research, a national customer journey mapping and research firm, to conduct market research and customer journey mapping that would uncover the true drivers of selection decisions.Central question: How can Netspend redesign packaging and messaging to reflect the attitudes and values that actually drive card selection in real shopping journeys — not just pass traditional packaging tests?

by GOLD RESEARCH INC

Read the case study

Case Study

Market Research Study to Increase Sales in Paperboard & Packaging

In 2014, SIS conducted a study for a leading brand (“client”) in the packaging and paperboard industry Coping with a sales problem of not being able to bring in larger clients, the client hired SIS to seek a better understanding of the factors that influence packaging/paperboard material decisions for major FMCG food brands in order to increase marketing effectiveness Furthermore, the client was looking to identify companies’ sustainability goals with regard to packaging 

by SIS International Research

Read the case study

Case Study

How one chocolate company revamped a well-loved classic

A global chocolate company wanted to speak with consumers in the United States about a well-loved classic that was rolling out a new snack and, with it, a new packaging. They wanted feedback on how consumers perceived and used their product and its new packaging.

by Discuss.io

Read the case study

Articles

13 results

Decoding Effective Packaging Designs with the Power of Packaging

Decoding Effective Packaging Designs with the Power of Packaging

Discover the power of behavioral research to revolutionize packaging design and provide brands with data intelligence to excel in the purchase transac...

Packaging, Innovation & Launching Insights at Olly with Liz Raukohl

Packaging, Innovation & Launching Insights at Olly with Liz Raukohl

Discover Liz Raukohl's career journey to Director of Insights. Learn how she merges cutting-edge research with consumer-centric practices for strategi...

A Package Deal: unPACKING Why Design is Mission Critical for Brand Success

A Package Deal: unPACKING Why Design is Mission Critical for Brand Success

Explore how packaging design drives visibility, attention, and sales in seconds—making it one of a brand’s most powerful marketing assets.

Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision

Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision

Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.