Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision

A packaging decision is due, timelines are tight, and the risks are high. Any marketer, designer, or insights professional working to grow a consumer goods brand has struggled with this conundrum. An agency, internal or external, delivers three compelling design options. The brand team has opinions. Leadership wants guarantees and a clear return on investment. And the question arises, yet again for insights: “Which one will drive sales?”

When Alex Hunt (CEO) and Matt Salem (SVP) set out to write their latest book, unPACKED. Predict Packaging That Sells., they spoke with executives from the world’s most famous brands and found they all faced similar challenges in the packaging decision loop. It’s a familiar cycle: too many options, too little time, and not enough clarity. 

In today’s world of shrinking consumer attention spans and ever-expanding product portfolios, packaging decisions are only growing more complex. Shoppers make purchase decisions in seconds. Brands compete against thousands of SKUs both in-store and online. Margin for error is getting tighter and tighter. So, what can brand managers do?  

Redesigning Packaging Insights

As brands face mounting complexity from ambiguous consumer behavior to expanding global portfolios, the need for smarter, scalable and reliable decision-making has never been greater.

Insights leaders at multinational brands are often navigating global silos, inconsistent KPIs, and the challenge of aligning cross-functional teams. For emerging brands, the barrier to entry is even higher. Agile teams need faster, affordable ways to get reliable feedback on pack design without sacrificing rigor.

Across the board, there’s growing pressure to make decisions with speed, clarity and confidence. 

Introducing Pack Design Intelligence

We have spent decades helping brands understand how packaging drives choice. And from that experience, one insight has become increasingly clear: packaging is a growth lever that deserves a dedicated space. A smarter, more centralized way to gather insights, benchmark performance, and make confident, and often brave, decisions at scale.

That’s why we developed myBehaviorally—a new platform built for pack design intelligence backed by an integration of the world’s largest first-party behavioral pack effectiveness database with real world sales data, and enhanced by advanced AI-modeling that incorporates additional relevant external data such as the value of brands or particular claims that might be made on pack. myBehaviorally doesn’t just speed up and scale research. It also transforms the confidence with which the impact of pack design change can be predicted.

It gives users direct access to:

• Predictive diagnostics based on our proven behavioral model of Be Seen, Shoppable, Seductive, and Selected. 

• The PackPower Score™, a single, predictive metric to assess sales impact.

• Competitive benchmarks by uploading and comparing multiple pack designs.

• Downloadable scorecards and reports from a centralized hub for effortless sharing across teams and stakeholders. 

• On-demand access to Behaviorally’s packaging experts who can provide strategic guidance.

In short: it brings clarity, speed, and confidence to one of the most mission-critical levers of consumer goods brand growth: pack design. 

Decision Precision for a Noisy Shelf

In the retail environment—whether digital or physical—brands have only a few seconds to grab attention and convert it into purchase. And that conversion is won (or lost) at the moment the pack is seen on shelf. Brands need to know exactly how hard their packaging is working in that most important of moments, and the precise impact of any changes.

By equipping teams with predictive, behavioral insights in a flexible, scalable format, we are taking away the guesswork. myBehaviorally supports creative teams in pitching ideas backed by data. It gives brand teams confidence in redesigns. It empowers insights professionals to scale what works and learn from what doesn’t.

Most importantly, it gives organizations a shared language for what “good” packaging looks like and ensures that marketing budget is never wasted again. 

What’s Next for Packaging Insights?

As product innovation cycles speed up and competition intensifies, the demand for smarter packaging decisions will only grow. It’s no longer enough to enjoy directional undrstanding. Instead, you should demand great precision to support your decisions, more quickly, at scale.

Whether you're a global manufacturer managing dozens of categories or an emerging brand preparing for your first major launch, the challenge is the same: How do we know this packaging design will drive sales?

With the right data brought to life on the right platform, that question doesn’t have to be hard to answer anymore. And we’re here for you with Decision Precision.  

Learn more about myBehaviorally at www.mybehaviorally.com and get a copy of our latest book, unPACKED. Predict Packaging That Sells., here: http://www.behaviorally.com/unpacked