retail insights
The Infrastructure Shift: Why Everyone's Buying Data Companies
Major deals are reshaping data. From identity resolution to retail intelligence, the shift is toward...
Why Your Insight Is Not Landing, and What to Do about It
5 min read
Insights fail when they don’t fit the culture or timing. Learn how to turn research into action by making insights land and lead.
Shey Cobley
Head of Design Studios at BP
Partner Content
Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision
4 min read
Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Karen Lynch
Chief Programming Officer at Greenbook
The Importance of Trust in Building Strong Business-to-Business Relationships
3 min read
Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...
Peter Harris
CEO at Advantage Group International
Insights and Analytics in the AI Era
Explore AI advancements, data quality, and ethical considerations. Discover the potential of AI in r...
Marketers – Stop Feeling Dirty About Being Cheap
4 min read
The importance of your brand being considered good value for money.
Ken Roberts
Chief Innovation Officer at Forethought
The Challenges of Images at Digital Shelf and The Solution That Drives Shopper Growth
3 min read
Digitally driving shopper growth by managing online product content.
Ruben Nazario
Vice President, Digital Shopper Innovation at Behaviorally formerly PRS
Bhaven Sheth from Mondelez International Shares About Getting to Know the Changes in Snack Shopping Dynamics
20+ min read
The change in snack shopping habits and trends.
Colin Wong
Principal Consultant at Insights Heroes
Reopening: 15 Months of COVID Shopping Trends
4 min read
When asked, 66% of buyers say they prefer to shop in-store, over both online and curbside delivery.
Catherine Gutierrez
VP of Marketing at MFour
Here’s Why 49% Buy Luxury Products in a Pandemic
4 min read
Learn how the finance industry can fight back with better insights.
Catherine Gutierrez
VP of Marketing at MFour
In-store vs Online Shopping: Where and What Consumers Buy
4 min read
Can you guess what consumers said was the most important factor when deciding on a big purchase?
Catherine Gutierrez
VP of Marketing at MFour
How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers
5 min read
Why consumer insight will be so valuable during this year’s holiday season in particular.
7 Tips to Improve Online Customer Service & Increase Sales
6 min read
Leverage customer support to gain customer loyalty.
James Daily
GreenBook Future List Spotlight: Fraser Bruce
2 min read
Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.”
Greenbook Team
Amazon Prime vs. Walmart Plus—Who Will Win?
4 min read
They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.
Catherine Gutierrez
VP of Marketing at MFour
COVID-19 Insights: 7 Key Takeaways on Consumer Attitude and Future Behaviour
7 min read
Is your global brand ready for major changes in consumer behavior?
Nicole Huyghe
Forces of Change: Navigating Seismic Shifts in Shopping
5 min read
Safety. Loyalty, Purpose. How brands can adapt to surprising, new customer behaviors.
Glen Kushner
Chief Innovation Officer at Converseon.AI
‘Build It and They Will Come’. No, They Won’t.
4 min read
Is your new product set up for success post-launch?
Amanda Pizarek
Director of Research - Americas at Watch Me Think
Data, Data, Everywhere And Not A Drop To Analyze
4 min read
An argument for the importance of quality over quantity in data.
Steve Needel,
The ‘New Normal’: What Social Distancing Could Mean for Brands Long Term
4 min read
4 major insights themes that will define the new normal.
Jonathan Williams
Founder at Discover.AI
Helping J. Richard Hill & Co. Attract Luxury Retailers
3 min read
How a real estate consultancy pulled the interest of luxury retailers.
Jan Kestle
CEO at Environics Analytics
Decoding the Omnichannel Path-to-Purchase: Driving Brand Growth through Behavioral Design
7 min read
Understanding the Omnichannel Shopper is crucial to surviving in an increasingly digital economy.
Ruben Nazario
Vice President, Digital Shopper Innovation at Behaviorally formerly PRS
How Technology is Changing the Fashion Industry
5 min read
The future of fashion is evolving with the latest trends in tech.
Simran Sethi
Why Simple is Sometimes Best
4 min read
Going back to the basics of listening to customers and quickly applying insights
Georgina Nelson
Founder & CEO at TruRating
Speed, Creativity and Empathy: How Aaron’s Transformed Old Insights into a New Concept Store
3 min read
Shapiro & Raj synthesized disparate data into an actionable business plan to launch a new concept store for Aaron’s, Inc.
Zain Raj
Chairman & CEO at Shapiro+Raj
Research Now SSI and RhythmOne Validate IKEA’s Digital Ad Spend
3 min read
Research Now SSI validates IKEA’s new ad with quick, quality first-party panel data
Gary Laben
Chief Executive Officer at Research Now SSI
Variations on a Theme by Hawking
5 min read
It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time.
Steve Needel,
Focus on Shoppers: How Americans Shop Online for Groceries
4 min read
The growth of online shopping for groceries in America is opening a new realm for consumer research
Rick West
Developing an Omnichannel Consumer Decision Journey Strategy
3 min read
SKIM develop & implemented an omnichannel strategy to grow e-commerce & retail sales
Mike Mabey
Get Ready For The Next Sea Change In Marketing
4 min read
7 ways retailers as publishers & ad networks are changing marketing.
Joel Rubinson
President at Rubinson Partners Inc
I Have A Dream
3 min read
Category management is being used by retailers and manufacturers to deliver what shoppers want.
Steve Needel,
How to Solve the Most Common Data Problems in Retail
4 min read
Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.
Pauline Brown
Seeing is not Believing
5 min read
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Gera Nevolovich
Twitter Network Analysis: Nordstrom at the Center of Resistance?
2 min read
Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.
Michael Lieberman
Founder & President at Multivariate Solutions
Trends in Insights from Research with Moms
7 min read
Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this consumer force.
The GutCheck
Culture Shifts Affecting the Post-Modern Consumer
4 min read
To be customer centric, your brand needs to invest to understand and respond through your brand strategy.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
Understanding Price Sensitivity in the Grocery Aisle
4 min read
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...
Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
Dawn of the Promiscuous Consumer: They Are “Shopping Around”
3 min read
Digital natives have an openness toward products that generations before them have not exhibited. What’s behind these attitudinal changes?
Rebecca Brooks
Six Market Research Trends For 2016
5 min read
The next year looks to be an exciting time for research suppliers and clients alike.
Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
How Fetch Rewards Is Going To Disrupt Shopper Insights Forever
20+ min read
Fetch has built a model to empower consumers in the store to make the experience easier.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
In-Store Mobile Usage: Much Ado About Nothing – Again
4 min read
“Your shoppers are wired, why aren’t you!?”. I’d like to tell you why you shouldn’t care so much.
Steve Needel,
Is America Breaking Up With Thanksgiving?
4 min read
To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...
Dr. David
Meet The New Consumer?
5 min read
Here’s the problem I have with the New Consumer concept – I’m not sure it’s relevant for most of the purchase decisions we make.
Steve Needel,
#reThink13 Day 1: The Rise of Superman & The Super Sample Provider
4 min read
Jonathan Ewert shares his take on a pair of sessions from the first day of re:Think.
Jonathan Ewert
Chief Executive Officer - Wellesley Information Services / President / Chief Research Officer at Catalyst Investors
Taking Care of Retailers In A Manufacturer Focused Research World
4 min read
Ruben Alcaraz examines a few elements unique to the retail sector that, when ignored, can render the methodology or study entirely moot.
Ruben Alcaraz
Customer Feedback Technology: What’s Next?
3 min read
Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?
Kimberly Nasief-Westergren
President & Co Founder at Measure Consumer Perspectives
Virtual Stores Drive Real Sales
6 min read
Marketers across a broad range of retail segments are turning to virtual stores to address a variety of sales and research needs.
Edward Franczek
Executive Vice President at Big Red Rooster Flow
Market Research and the Smartphone: Star Crossed Lovers or Something Else?
4 min read
Smartphones are powerful and mobile. This has serious implications for MR, particularly with respect to where and how we deliver surveys.
Allan Fromen
ESOMAR Paper “Smart MR Using Dumb Phones” – Part 2 : Top 5 Mobile Research Future Trends
4 min read
If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...
Navin Williams