Brent Snider

Managing Director of Global Business Development Behaviorally

Based in New York, Brent Snider is Managing Director, Global Business Development and Marketing at Behaviorally. He leads new business growth across key verticals, including Health & Well-Being, Technology, Retail, and Alcohol, and supports the company’s broader commercial expansion. Brent brings more than 20 years of experience in market research and global commercial leadership, including senior roles at leading behavioral science-based research companies. He is focused on applying behavioral science, technology, and AI to improve speed, accuracy, and business outcomes for clients.

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Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack

Consumer Behavior

Partner Content

Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack

Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.

June 26, 2026

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Latest from Brent Snider

When Better Models Meet Better Data, Insights Finally Becomes Actionable

Artificial Intelligence and Machine Learning

Partner Content

When Better Models Meet Better Data, Insights Finally Becomes Actionable

Actionable insights emerge when AI models and real-world data uncover the why behind consumer behavior, not just the what.

January 19, 2026

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Packaging

Partner Content

Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision

Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.

September 15, 2025

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Behavioral Insights Academy

Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter

AI and behavioral science are reshaping how we understand consumer decisions—making insights more predictive, precise, and powerful at the moment of p...

May 20, 2025

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