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Laura Pulito
Vice President of Research Recollective Inc.
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The Quiet Infrastructure Behind Modern Insights
2 min read
Qualitative research remains a craft of deliberate choices. As analytics teams expand methods for scale, researchers continue to prioritize depth, con...
Latest from Laura Pulito
Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
2 min read
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Digital Qual is Not a Replica — It’s a Reinvention
2 min read
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Embracing AI in Everyday Life: A Path Forward
2 min read
AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...
The Automation Era: The Rise of AI in Qualitative Research
2 min read
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals
2 min read
Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money see...
Supplier Profiles: Taking a Tech-First Approach
2 min read
Recollective was launched with a clear strategy – to be the innovative technology supplier of choice to leading qualitative market researchers worldwi...
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