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Laura Pulito
Vice President of Research Recollective Inc.
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Rebuilding Trust: Why “Good Enough” Insights Aren’t Good Enough Anymore
The insights industry faces a trust crisis. GRIT shows it’s not a tech issue but a relationship one—authenticity must replace efficiency.
Latest from Laura Pulito
Digital Qual is Not a Replica — It’s a Reinvention
Qual is evolving. Discover how platforms like Recollective are reshaping qualitative research with AI, asynchronous tools, and scalable insights.
Embracing AI in Everyday Life: A Path Forward
AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...
The Automation Era: The Rise of AI in Qualitative Research
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals
Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money see...
Supplier Profiles: Taking a Tech-First Approach
Recollective was launched with a clear strategy – to be the innovative technology supplier of choice to leading qualitative market researchers worldwi...
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