packaging research
Partner Content
Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision
4 min read
Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.
Brent Snider
Managing Director of Global Business Development at Behaviorally
Partner Content
A Package Deal: unPACKING Why Design is Mission Critical for Brand Success
5 min read
Explore how packaging design drives visibility, attention, and sales in seconds—making it one of a brand’s most powerful marketing assets.
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
5 min read
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.
Ashley Shedlock
Content Producer at Greenbook
Launch Fast, Pivot Faster: How Real Buyer Insights Fuel Product Success
4 min read
Erin Russeck of AMC Global highlights how launch phase research delivers real buyer insights to refine messaging, packaging, and drive competitive suc...
Erin Russeck
Chief Research Officer at AMC Global
When Algorithms Make the Purchase: Marketing's AI Turning Point
Karen and Lenny explore how AI is reshaping marketing tech, product development, and consumer decisi...
Partner Content
Does Sustainability Sell?
5 min read
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
Market Research For CPG Companies: The Best Methods
8 min read
Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...
Ashley Shedlock
Content Producer at Greenbook
How neuromarketing research aids understanding of non-conscious choice
8 min read
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
Marlena Pracalo
Research Project Manager at NEUROHM
Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products
4 min read
Unknown product descriptors have an effect on price and appeal.
Julia Maier,
Xpert Solutions Product Manager at Aytm
How to be Bland: Insights From Direct-to-Consumer Branding
6 min read
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Anurag Banerjee
Co-Founder and CEO at Quilt.AI
Drink Label Design: So Fast You’ll Freak
3 min read
[Case Study] Remesh used in-depth moderation and Live Analysis to quickly create a package design that connected with consumers.
Andrew Konya
CEO at Remesh
Seeing is not Believing
5 min read
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Gera Nevolovich
Understanding Price Sensitivity in the Grocery Aisle
4 min read
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...
Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
Bud and the Importance of On-Brand Assets
7 min read
Exploring the implications (and the reasoning) of a major beer brand changing its packaging.
Shane Skillen
Chief Executive Officer at Hotspex