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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: Research ROI
New Study Finds Marketing Leaders Need More Timely Data to Trust Intuition
New research reveals why marketing leaders still struggle to turn data into action, highlighting barriers that limit the impact of business intelligen...
Ali Henriques
Executive Director at Qualtrics Edge
Partner Content
Reimagining Pack Design Testing with myBehaviorally: Packaging Deserves a System Built for Decision Precision
Packaging choices demand proof. Learn how insights guide brand teams and leaders toward designs that deliver ROI and sales impact.
Brent Snider
Managing Director of Global Business Development at Behaviorally
The Sea Change: Insights from the 2025 GRIT Business Outlook
GRIT’s Business Outlook reveals a research industry at a crossroads—tech-driven, cost-conscious, and demanding insights that drive real decisions.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
The Sea Change Is Here: Adapt or Get Left Behind
The insights industry is undergoing a seismic shift—AI, M&A, and tech-led models now define survival, growth, and dominance in a tighter budget era.
The 3 P’s of Going to Market: Set Up Your New Launch for Success
A strong go-to-market plan is key to a successful launch. Maximize ROI and reduce risk with a clear roadmap for introducing your product or service.
Norbert Sari
CEO & Creative Director at Rodeo13
Revolutionizing Marketing and Ad Agencies: Embracing Early and Iterative Approaches in Modern Market Research
Boost agility and reduce risk with iterative testing. Learn how to vet ideas before production, pivot quickly, and implement effective testing strateg...
Kristine Kliewer
Senior Production Design Manager at Orchard Insights
Karen Lynch
Head of Content at Greenbook
Market Research Dashboards 101
Market Research Dashboards provide real-time insights, track trends, and guide strategic decisions with data visualization, helping businesses stay co...
Ashley Shedlock
Senior Content Coordinator at Greenbook
4 Trends Shaping Market Research in 2025
Explore 2025 market research trends: synthetic data, ROI focus, and custom research designs to tackle product complexity and thrive in a changing land...
Stephan Basson
Content Marketing Manager at Factworks
Partner Content
5 Ways Real Customers Are Better Than Gen Pop for Making Billion Dollar Business Decisions
Trust real users for research to drive better insights, save costs, and build loyalty. Learn why customer-focused studies outperform general populatio...
How Much Do Mystery Shopping Companies Charge?
Discover how mystery shopping companies charge with diverse fee structures. Evaluate costs, quality, and reputation for optimal business enhancement.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Audience Segmentation Is Getting a Bad Rep: Try Designing With End Use in Mind
Discover how complex segmentation strategies hinder effective marketing. Learn to align segmentation with clear objectives for impactful consumer enga...
Katie Warwick
Partner at Hall & Partners
Partner Content
Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success
Research suppliers/partners must take the lead in successfully managing researchers through change, including when to adopt new technology and how to ...
Reed Cundiff
CEO at Sago