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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
2015 Multicultural Economy Expansion In A Total Market World
About Us
Santiago Solutions Group is a strategy, analytics and research consulting firm; experts in guiding clients’ growth strategies by leveraging Big Data, advanced consumer research, predictive modeling, and innovative segmentations. We uncover actionable consumer segment insights that enhance clients’ marketing effectiveness and optimize sustainable total market growth. We arm clients with intelligence and roadmaps, including ‘size of the prize’, drivers to purchase, and customer journeys across marketing “Ps,” aligned with ROI targets for Millennial, Multicultural, Hispanic and Total Market.
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