B2B International Acquisition

B2B International are delighted to announce that we have been acquired by Dentsu Aegis Network and will become part of gyro, the world’s first full-service global agency dedicated exclusively to b2b marketing.

The coming together of B2B International and gyro forms the world’s most powerful specialist B2B global agency network, further enhancing B2B International’s offering by creating a powerful new end-to-end solution combining insight, strategy, creative and media.

gyro, headquartered in New York with a further 17 offices around the world, was launched in 1981 and was acquired by Dentsu Aegis Network in 2016.

Nick Hague, Director and Head of Growth, B2B International, said: “The rapid speed at which the marketing landscape is changing demands world-leading insight-led creative communications capable of helping B2B clients win in every industry sector. We believe that our combined businesses can achieve just that and deliver a broader B2B offering, driven by insights and intelligence.”