Burke, Inc. Promotes Jane Thurston to SVP, Client Services

Burke, Inc. is pleased to announce the promotion of Jane Thurston, PhD to Senior Vice President, Client Services. Since joining Burke in 2010, Dr. Thurston has established herself as a sought-after research consultant due to her strong leadership on complex research engagements and her ability to develop trusted client partnerships.

Over the years, Dr. Thurston has developed a reputation for excellence in segmentation research by helping her clients create meaningful change in their organizations through objectives-driven research and action-oriented workshops. In addition, she leads Burke Institute seminars on the topic, and most recently, contributed to Burke and Seed Strategy’s breakthrough COVID-19 segmentation R&D.

A strong and trusted strategic partner, Dr. Thurston provides teams with insightful consulting based in a rich combination of rigorous academic training and decades of experience. Dr. Thurston’s versatility and capability to leverage many different types of research from quick-turn insights to more foundational and strategic research, allows her to provide actionable insights to her wide range of clients.

“Jane’s tremendous wisdom and rapport with clients have helped to make her an invaluable asset, both to her clients and to her internal teams,” said Sandip Narang, Burke’s Senior Vice President, Client Services Management. “Jane is an exemplary consultant, and her work continues to support and enhance Burke’s longstanding reputation as a leading provider of innovative insights in the marketplace.”

Dr. Thurston holds a PhD in Marketing and Quantitative Methods from University of North Carolina, an MBA from Vanderbilt University, and an AB in Management Science from Duke University.
 

About Burke, Inc.
Founded in 1931, Burke is an independent, decision sciences, insights and innovation firm. Burke capitalizes on its state-of-the-art research execution, advanced analytical techniques and leading edge technology to provide decision support solutions to companies across all major industry sectors.

A 100% employee-owned company, Burke is also the industry leader in marketing research and consumer insights education through The Burke Institute, which has trained more than 85,000 participants from 10,000 companies, through more than 4,000 public and in-house customized market research seminars in 40 different countries.

Burke, Inc. acquired Seed Strategy in 2014, creating a world-class consultancy with the ability to provide stronger, more actionable perspective for clients through the pairing of Burke’s prowess in research-based decision support and Seed Strategy’s expertise in new product innovation and strategic brand development. Burke is headquartered in Cincinnati, Ohio, with regional offices throughout the United States.