Critical Mix Acquires UBMobile

UBMobile, a mobile-first consumer insights technology, and services company, has joined the Critical Mix family. UBMobile provides proprietary technologies and methodologies including LifeTapTM app, Gesture-Based SurveysTM, geo-location and in-the-moment research, and path-to-purchase 3D Insights™. The acquisition gives our customers broadened capabilities to address growing, mobile-first research needs.

Mobile-Rich, Interactive Survey Experience
The mobile-rich features built into UBMobile’s platform offer modern solutions for building interactive, mobile-first communities and collecting stated and behavioral data to provide deeper insights into the consumer journey, and ultimately, path to purchase. Additionally, the technology creates a more engaging participant experience on mobile, tablet, and desktop devices by bridging desktop-only to mobile-first, reaching a broader, more representative audience.

LifeTap, UBMobile’s mobile research app, includes features such as Gesture-Based Surveys, video and image capture, GPS location, and device usage data - all in one ecosystem. The app also has the capability to use push notifications and direct messaging for convenient interactions with survey participants, anywhere and anytime they are needed.

New Opportunities for Growth
This acquisition supports our commitment to simplifying the creation of insights while helping our customers generate new opportunities for growth. UBMobile are pioneers in developing engaging, mobile-first experiences in market research. Bringing together their modern, mobile-first technologies with Critical Mix’s expansive global panel creates a more engaging survey member experience - improving data reliability and accuracy for you and your clients.