Cross-Tab Marketing Services Launches ctOS™ Promise

Cross-Tab Marketing Services Launches ctOS™ Promise

• Promise, an end-to-end project management and MR service automation platform, is part of Cross-Tab’s advanced technology platform ctOS^TM (Cross-Tab Optimizer Suite)
• Reduces project turnaround times by over 40%
• Establishes and automates critical work-flow paths and optimizes resource allocation

Mumbai, September 2014: Cross-Tab Marketing Services announced the commercial launch of Promise, a powerful process automation and project management tool with proven operational efficiencies. Promise is part of the ctOS™ (Cross-Tab Optimizer Suite), a new age operating system for market researchers that includes enhanced automation, reporting and analysis.

A typical operations piece in a market research study is serviced by eight to ten different service teams before final audited datasets and reports are shipped to the client. This intricate workflow is characterized by a number of iterations, dependencies, triggers, emails and more actions.

“Unfortunately, there is a good chance of something going wrong and a process delay if a market research operations workflow is not expedited and guided properly,” says Mr. Ashwin Mittal, President – Cross-Tab Marketing Services.

Promise is able to help Cross-Tab clients achieve:

• Faster turnaround at each step - automation from scripting to data management; frees up to 40% of processing time
• Better results, the first time around - reduction in internal error rates by 80%
• Highly adaptive - integrates with various industry tools and survey platform
• Adherence to  Standard Operating Procedures (SOPs) - workflow automation tool that brings all stakeholders together on a common platform

Built using latest web technologies, ctOS™ Promise includes an automation system for critical time-sensitive processes; transparent change management system for clients; delivery management module; performance management module for resources, projects, vendors; and the ability to share/update documents and interact with internal teams.

Commenting on the launch, Mr. Ashwin Mittal, President – Cross-Tab Marketing Services, said, “The research operations space is undergoing a fundamental shift where increasingly clients are prioritizing speed-to-market over cost, and Cross-Tab is well-positioned to be at the forefront of this change. Promise is a powerful automation and project management tool that helps us meet the productivity, quality and speed expectations of our clients.”

About Cross-Tab:

Cross-Tab, a leading marketing services and a market research outsourcing company. It offers full range of market research operations, marketing services, and data analytics solutions to clients combined with strong technology and process orientation. Cross-Tab is the only market research outsourcing company listed in Fortune’s ranking of the top 100 outsourcers. 

This content was originally published by Cross-Tab Marketing Services . Visit their website at www.cross-tab.com.