Elizabeth Plotkin Joins Forte Research Group

Forte Research Group is proud to announce and welcome Elizabeth Plotkin as vice president, Insights.  Elizabeth brings more than 20 years’ experience in the market research industry, along with a strong knowledge of advertising, packaging and shopper research across various industries.  Ms. Plotkin will be responsible for partnering with clients throughout the entire research cycle from designing customized methodologies and employing innovative technologies to uncovering rich consumer insights.

“I’m very excited to be working with the Forte Research Group.  I look forward to collaborating with our clients to understand their business challenges and applying Forte’s latest technologies to help answer their questions,” said Plotkin.

In this role, she will work synergistically with Chris Abate, vice president, Methodologies & Innovation.  “With Elizabeth’s broad experience across some of the world’s leading brands, she will help us meet the needs of our clients by enhancing our actionable insights,” said Abate.

The Forte Research Group is a global insights and strategy consultancy which believes research must be conducted in the intended environment to produce the most authentic and meaningful results.  By utilizing innovative technologies, such as, mobile eye tracking and biometrics, uncovered are visceral insights, which consumers cannot or will not articulate.  Capabilities encompass; message /creative development, advertising effectiveness, QSR / Shopper experience, benchmarking / tracking, customer satisfaction and package testing.