Ask Your Target Market (AYTM) today announced that Dr. Jonathan (JD) Deitch has joined the company as chief operating officer, reporting to AYTM CEO Lev Mazin. Deitch comes to AYTM from global market research giant Ipsos, where he was senior vice president managing Ipsos’ North American recruitment and sampling operations, and later the global head of sampling. He is responsible for AYTM’s day-to-day business overseeing sales, service, and operations, and joins AYTM to propel its global growth.
“I’m excited to be joining AYTM at this stage in its development,” says Deitch. “From survey design to sampling to data visualization, Lev and the team have built a fully-integrated solution that combines powerful tools with inviting simplicity. What really sold me though, as a researcher, was that they’ve cracked the code on DIY and offer clients flexible consultation with experienced researchers. AYTM is without a doubt the future of survey research, and it’s impressive to me that they’ve made it available today.”
Adds Lev Mazin, AYTM’s CEO, “Our company is all about an unparalleled customer experience as well as innovative approaches to market intelligence, and JD brings a wealth of knowledge in these fields. We are thrilled to have him join our team and help accelerate the execution of AYTM's market research vision.”
Prior to joining AYTM, Deitch held a series of leadership positions at NPD Group, serving as director of research science and then as the European head of research and analytics. Earlier in his career he served in a variety of research and consulting roles, beginning as a corporate researcher for Pentagon Federal Credit Union. Deitch is a frequent speaker and thought leader in the industry as it evolves to tackle the challenges of research in the digital age. He holds a degree in Economics and Political Science from University of Pennsylvania, and earned a PhD in Political Science from American University.
AYTM is a market intelligence solution providing a seamless user experience for major brands, agencies, researchers and survey takers; its top priority is making complex data collection and analysis incredibly easy, friendly, and efficient. AYTM’s team of research experts and project managers also offers a full complement of quantitative and qualitative services. AYTM’s CASRO-approved proprietary panels provide access to over 25 million consumers in 25 countries around the globe, along with real time pricing, guaranteed delivery time, and nearly instant data delivery. The most recent market intelligence solutions and data visualizations AYTM has developed include Personality Radar for crafting customer personas, instant Max Diff, and Competitive Topography for animated 3D mapping of customers’ brand perceptions.
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