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Join the Dots expands globally with a series of new hires

Following the recent appointment of Maria Spinelli as head of Asia, leading the team in Singapore – the agency has also grown its teams in the U.S. and U.K.

Consumer insights agency, Join the Dots, has announced a number of significant appointments as part of a global expansion drive. 

Following the recent appointment of Maria Spinelli as head of Asia, leading the team in Singapore – the agency has also grown its teams in the U.S. and U.K.

In the U.S., Natasha Trever joins as a research manager, while Emma Kirk relocates from the U.K. to take up a new role as an associate director. 

Previously senior marketing insights manager at Conde Nast, Trever brings a wealth of experience crafting compelling research and insights strategy to help clients better understand their target audiences. 

Kirk, who joined the business as a research manager in 2014, demonstrated a passion for client development that saw her role transition from research manager to business development director during her time at the agency’s Manchester headquarters.

In her new role as associate director, Kirk will support the head of North America, Jeff Haselum, across a range of accounts; delivering insight and exploring new and innovative research opportunities for global clients to bring them closer to the consumer in the U.S. and worldwide.

At the U.K. head office, Vicki Kateley replaces Kirk in the business development team, joining as a business development manager. Kateley brings more than 15 years’ experience to the team having previously worked for Millward Brown, Green Light and Discovery Research – predominantly as a qualitative specialist. 

Join the Dots has also bolstered its Social Intelligence team led by Ellie Osborne, to include Will Jakaitis, Hannah Lendrum and new hire, Claire Powell.

Powell joins the team as a social intelligence manager, following previous positions as a social insights manager at 360i and a brand strategist at True North. Powell will be responsible for developing and delivering Join the Dots’ social intelligence offer across all areas of the business.

Commenting on the new appointments, Join the Dots’ CEO, Quentin Ashby, explained: “We've had a really good start to 2019 and there are no signs of things slowing. The wealth of knowledge, experience, and talent we have attracted across the board demonstrates our commitment to understanding people and helping clients all over the world make better business decisions. On behalf of Join the Dots, I extend a very warm welcome to our new colleagues.”

This month, Join the Dots’ culture and trends division will host its latest Global Trend Briefing: Choice on Wednesday 15th of May at Wallacespace Clerkenwell in London, and on Wednesday 22nd of May at the Anthony Burgess Foundation in Manchester. For more information, please visit


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Join The Dots

Join The Dots

NY, New York, United States of America
646 712 9823
About Join The Dots:
We’re an award winning consumer insight consultancy, driving positive organizational change by leveraging consumer inspired solutions.

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