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SCHLESINGER GROUP & 20|20 RESEARCH LAUNCH LOCAL LANGUAGE PLATFORM SUPPORT FOR ONLINE QUAL

Schlesinger Group, a leading international data collection and research services company, and 20|20 Research, a qualitative technology-led research services provider, has enhanced their online qualitative services in Europe with local native language platform support.

When Schlesinger Group acquired 20|20 Research earlier this year, 20|20’s high-performing online qualitative tools immediately became a key feature in Schlesinger’s suite of services in the US. The immediate goal was to expand its online qualitative solutions for research projects in Europe. 20|20 has collaborated with Schlesinger Europe to provide a local-language platform support team in Germany, Spain, France, and the UK. This initiative accommodates increased demand for online qualitative work during the Coronavirus pandemic and supports longer-term European research needs.

Commenting on the launch, Eric Nalpas, MD, Schlesinger Europe, said, “Our service is unique. Complementing our expert recruitment teams, our platform support teams are local native language speakers of German, French, Spanish, and English. Bilingual abilities also allow them to support an English-speaking moderator while also helping participants in the local language. The team has been handpicked from our research staff for their technical and interpersonal skills and trained by 20|20’s technical team. The bonus is they often know our clients, they understand the research process, and are versed in local and international marketing research codes of conduct and privacy.”

Isaac Rogers, of 20|20, and now Chief Innovation Officer at Schlesinger Group, added. “20|20’s best-in-class technology performs equally well for our markets in Europe. The missing ingredient for European researchers and participants had been local language support. Whether we are introducing platform features, conducting set-ups, tech checks, or troubleshooting, communication and the user experience is paramount. When users gain access easily, feel comfortable, and engage with tools effectively, trust is built, the experience is heightened, and the most compelling insights are gained.”

The 20|20 Research supported software includes QualBoard®, QualMeeting®, iModerate®, and Over the Shoulder™.

20|20 Research
20|20 is a leading expert and innovator in qualitative market research with 30+ years of experience, The Company has developed methods and tools used worldwide for qualitative and hybrid research studies and offers a unique combination of in-house services and proprietary technology in the industry.

20|20 services include participant recruitment supported by high-quality proprietary panels, in-house technology for a range of qualitative research solutions, focus group facilities, and full-service research. 20|20 Research was acquired by Schlesinger Group in April 20|20 and Isaac Rogers, CEO, joined Schlesinger Group as Chief Innovation Officer.

SCHLESINGER GROUP
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment and research services for any methodology. Schlesinger Group has research offices in the US, UK, France, Spain, Germany, and India. Schlesinger’s reach coverage is global, and the company leverages automation and the high API panel connectivity capabilities of recently acquired Market Cube.

Main Executives
Steve Schlesinger, CEO & Mike Sullivan, President

Schlesinger Group Company Brands
Schlesinger Qualitative           Market Cube (Acquired 2020)
Schlesinger Quantitative          20|20 Research (Acquired 2020)
Schlesinger Transcription Services   Focus Pointe Global (Acquired 2109 - now Schlesinger Group)
Schlesinger Trial & Jury Consulting Vigie Pharma (Acquired 2015)
Advisors by Schlesinger          Interactive Video Productions