Lucid and PureSpectrum Develop Marketplace to Marketplace Technology Integration

Lucid and PureSpectrum announced plans to develop marketplace to marketplace technology integration. With the integration of the two platforms, insights professionals will have the ability to purchase respondent access from both marketplaces on either platform. By combining the power of both marketplaces the industry will enjoy a much simpler and powerful experience regardless of their primary platform of choice.

Lucid founder and CEO, Patrick Comer comments, “We see an incredible opportunity to drive customer value with this integration. It will unlock previously inaccessible inventory to panel suppliers and researchers. As partners we can help grow and support the global insights industry and drive digital transformation faster.”

PureSpectrum founder and CEO, Michael McCrary adds, “We see this integration as a wonderful opportunity that brings advantages to customers and the industry as a whole. Both companies share a similar vision and we believe there will be immense client benefits by working together.” 

The two companies share the vision of transparency, automation, and technology as the future for the industry and the mutual integration will propel the growing digital transformation that continues to provide value to the research technology industry. The integration marks an evolution of the research technology ecosystem. 


About PureSpectrum
PureSpectrum is a rapidly growing research automation platform based in Los Angeles, CA. The company was founded in 2015 by industry veterans who knew there was a better way to sample. We are committed to providing our clients with automated technology to maximize quality, ease of use and speed to insights