Brand trust is critical for strengthening the overall relationships that utilities have with their customers. What’s more, there is a significant monetary value that can be linked directly to trust. These and other findings are contained in a new Cogent Reports study from Market Strategies International, that measures customer engagement with electric and natural gas utilities. Read New Research Pegs the Value for Utility Companies Building Trust with Customers at $8 Billion.
This content was originally published by Market Strategies International . Visit their website at www.marketstrategies.com.
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