PRS IN VIVO Announces Expansion of Executive Leadership

PRS IN VIVO, a BVA Group Company, specializing in shopper and product experience consultancy, today announced additions to Executive leadership in the UK and the US. These appointments support the Company’s ongoing strategic growth initiatives, to provide behavioral research focusing on the increasingly digital lives of consumers. 

Inna Merenkova joins the firm to head up the PRS IN VIVO UK operations as Managing Director. She brings 25 years of experience in the research and media industry, around 20 years in business and client leadership positions with strategic planning, business development and team leadership responsibilities.

Merenkova started her career in the media research agency Gallup Media Russia and later joined media agency OMD as a Research Director. In 2000, TNS acquired Gallup Media, where she was hired to develop a market research division for TNS Russia from the ground up. After 5 years, TNS became the ?1 research agency in Russia with 20% market share, annual double-digit growth, and a solid client base. Merenkova moved to London in 2015 to lead Kantar TNS and then Kantar’s global relationships with top tier FMCG multinationals. 

In the US, Scott Brill, most recently PRS IN VIVO’s SVP, Global Research & Client Development, had been tasked with setting up the framework for the Company’s global Market Development initiatives. He will now lead that group and has been appointed to the Company’s Executive Team as Chief Commercial Officer, the strategic liaison to senior management tasked with new revenue growth. Brill started his career in 2003 at Perception Research Services, where he focused on accelerating the organization’s global expansion.  

“We are proud of the trust that we have built with clients, based on a decades long legacy of innovation and expertise grounded in behavioral science.  But strengths built in the past only serve our clients, our staff, and our parent company BVA group, if we are relentlessly focused on reinvention and growth, responding to the shifting landscape of consumer experience.” said PRS IN VIVO CEO, Alex Hunt.  He continued: “These two appointments, and others that will follow in the coming months, provide tangible consultative capability, as we bring clients new solutions that we have developed to address the increasingly digital lives of consumers.  We are thrilled to have Inna and Scott in these roles because of their unique skills and track records for building client confidence, which we believe will fuel our growth aspirations.”
 

About PRS IN VIVO
PRS IN VIVO (a BVA Group Company) is a global shopper and product experience consultancy, expert in the application of behavioral science that helps companies to predict and influence consumer choice and drive brand growth.