PRS IN VIVO, a BVA Group Company specializing in shopper and product experience consultancy, is pleased to announce Lauren Davitt as the Luxury Practice’s new United States Vice President.

The PRS IN VIVO Luxury practice is the preeminent global consultancy specializing in the application of behavioral principles, as well as the emerging science of Happiness, as a means to create experiences that drive loyalty and growth in the Luxury retail sector.

Davitt has over 10 years of consultative market research experience with her most recent role as Vice President at Kantar Insights, where she was responsible for leading strategic, global client relationships across various industries.

“As we expand our Luxury consultancy into the United States, our goal is to advance the importance of Happiness as the key factor in building more sustainable customer relationships between Luxury brands and their discerning, savvy consumers,” said Anne-Laure de Broissia, SVP and Global Head of the PRS IN VIVO Luxury Practice. “Lauren Davitt is the perfect choice to help us spread that message. She brings with her a well-deserved reputation for exceptional client service, a strong sense of style and trends in beauty, cosmetics, and fashion, as well as a keen understanding of the challenges facing the entire Luxury retail sector.”

Davitt commented, “In order to ensure success, Luxury Brands need to make sense of the many touchpoints in the Omni Channel shopper journey, where they have the optimal chance to create memorable, emotional Peak-and-End moments that can engage and delight their customers. I am thrilled to be working with such an accomplished team, whose strong roots in Behavioral Sciences and deep domain expertise in the Luxury category, are foundational to developing powerful and actionable insights that drive loyalty and business growth. This positions us well to help our Luxury clients in the US prosper in today’s changing retail and Omni Channel environment.”

Davitt is based in the company’s offices in New York, New York and will be leading the US Luxury Practice business development efforts.

About PRS IN VIVO
At PRS IN VIVO, a BVA Group Company, we help marketers improve shopper and consumer experiences by offering insight & consultancy, grounded in behavioral science, to accurately understand, predict, and influence consumer choice.

PRS IN VIVO conducts over 1,000 studies annually across nearly 50 countries. With over 45 years of experience, the company is dedicated to improving shopper, product and consumer experience in order that clients can achieve better business outcomes and achieve growth. We aid clients’ success through the passion and engagement of our teams, our constant pursuit of best-in-class expertise, and our trusted, proven innovative & agile solutions.

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