SCHELSINGER ASSOCIATES PARTNERS WITH INTERACTIVE VIDEO PRODUCTIONS TO OFFER EEG NEUROMARKETING

Schlesinger Associates has partnered with Interactive Video Productions LLC to launch an EEG neuromarketing data collection service for in-depth Interviews.

IVP’s MobiLAB™ EEG scientifically measures non-verbal emotional responses to a variety of media revealed through brain activity.

While viewing stimulus during a qualitative session, the respondent wears an EEG headset, allowing key emotion traces to be captured via brain imaging technology and reported back, in real time, to the moderator.   Post-session, researchers also log in to the secure online Dashboard to review and compare results of their entire EEG neuromarketing study.

Commenting on the news, Anne Hedde, Executive Vice President, Schlesinger Interactive said, “We sought a solution for moderators and insight clients that could quickly and effectively measure respondent emotions in an easy to use and cost-effective way.   MobiLAB™ EEG allows researchers to take their methods beyond self-report to help their clients deliver brand messages that connect with the emotions of their target audiences.”

Bob Granito, President, IVP added, ”We are delighted to bring this science to the qualitative landscape. Our priority has been to deliver a comprehensive, moderator-friendly solution allowing researchers to enhance the value of their research with complete confidence.”

EEG neuroscience complements Schlesinger’s portfolio of emotional measures for qualitative research which includes facial coding and biometrics labs.

Schlesinger Associates Background Information
Schlesinger Associates is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment for any research methodology.  Schlesinger Associates has offices in the US, UK, France and Germany.

Main Executives
Steve Schlesinger, CEO   
Mike Sullivan, President

Schlesinger Associates Brands and Office Locations
Schlesinger Qualitative                                    Schlesinger Interactive
Schlesinger Transcription Services                 Schlesinger Trial & Jury Consulting
Interactive Video Productions

Research Offices and Focus Group Facilities in the USA:
Schlesinger Associates
Atlanta | Boston | Chicago | Chicago O'Hare | Dallas | Houston | Los Angeles | New Jersey | New York | Orlando | Philadelphia | Philadelphia Bala Cynwyd | Phoenix | San Francisco | St. Louis

Research Offices and Focus Group Facilities in the UK:
The Research House
Central London | Wimbledon

Research Offices and Focus Group Facilities in France:
Passerelles, Paris
ConsuMed Research, Paris

Research Offices and Focus Group Facilities in Germany:
Schmiedl Marktforschung GmbH, Berlin | Frankfurt | Munich

For further information, hi-res images or interviews please contact:
Sue Maldonado, Vice President, Global Marketing & Communications [email protected]

Steve Schlesinger, CEO
[email protected]