SCHLESINGER ASSOCIATES LAUNCHES DIALS RESEARCH SERVICE FOR QUALITATIVE

Schlesinger Associates has announced the launch of ‘Dials by Schlesinger’, a hand-held dial, data collection tool, capturing quantitative responses to any form of test material.  Researchers are able to collect and understand respondents’ opinions and changing perceptions moment-to-moment and reduce the effects of group dynamics.  Results can be viewed in real-time, enabling deeper qualitative discussions.

Dials by Schlesinger, powered by Perception Analyzer®, a gold-standard tested and trusted response technique, provides a one-stop in-house data collection solution, including acquisition of the latest dial models, diligent dial maintenance and  support by trained, moderator-friendly Technical Facilitators to guide researchers through their study.  As a mobile solution, Dials by Schlesinger is available across Schlesinger’s network of focus group facilities and also in other central locations and environments upon request.

Commenting on the news, Scott Baker, Vice President, Schlesinger Qualitative, said, “Dials by Schlesinger combines the qualitative insights of a focus group with the precision of a quantitative study, and has the added benefit of immediate and flexible data.  The addition of this popular solution to our portfolio of research methods underscores our on-going objective of supporting our clients with the right range of tools and knowledgeable support to meet their research needs and enhance the quality of their data.”

 

Schlesinger Associates Background Information

Schlesinger Associates is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment for any research methodology.  Schlesinger Associates has offices in the US, UK, France and Germany.

Main Executives

Steve Schlesinger, CEO       Mike Sullivan, President

Schlesinger Associates Brands and Office Locations
Schlesinger Qualitative                                     Schlesinger Interactive
Advisors by Schlesinger                                   Schlesinger Transcription Services 
Schlesinger Trial & Jury Consulting                  Interactive Video Productions

Research Offices and Focus Group Facilities in the USA:

Schlesinger Associates

Atlanta | Boston | Chicago | Chicago O'Hare | Dallas | Houston | Los Angeles | New Jersey | New York | Orlando | Philadelphia | Philadelphia Bala Cynwyd | Phoenix | San Francisco | St. Louis

Research Offices and Focus Group Facilities in the UK:

The Research House
Central London | Wimbledon

Research Offices and Focus Group Facilities in France:
Passerelles, Paris
ConsuMed Research, Paris

Research Offices and Focus Group Facilities in Germany:
Schmiedl Marktforschung GmbH, Berlin | Frankfurt | Munich

For further information, hi-res images or interviews please contact:

Steve Schlesinger, CEO
[email protected]

Sue Maldonado, Vice President, Global Marketing & Communications [email protected]

This content was originally published by Schlesinger Associates New Jersey . Visit their website at www.schlesingerassociates.com.