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Sandy Janzen of Ipsos Helms AYTM Client Program

Sandy Janzen of Ipsos Helms AYTM Client Program

U.S. – Ask Your Target Market is pleased to announce the appointment of Sandy Janzen to the newly-created position of Director, Client Engagement. In this role, Janzen will be responsible for developing AYTM’s business among traditional insights clients who, increasingly frustrated by the expense and inflexibility of legacy firms, are seeking faster, less costly solutions of equal quality.

“AYTM is at a pivotal moment in its evolution. Our clients love our platform, but they also seek expertise—and they want it delivered in the same fast, cost-effective way. Sandy will give them that,” said JD Deitch, chief operating officer at Ask Your Target Market. “Sandy brings to AYTM a wealth of experience using insights to help her clients grow and solve business issues across an impressive range of sectors. She is well-known and respected for her knowledge and pragmatic approach. I’m delighted she’s joining our team.”

Janzen (pictured) comes to AYTM following a long and successful career at Ipsos in Canada, where she worked with clients across a number of business units on everything from tracking to testing. She also served as Vice President and then President of the Market Research and Intelligence Association (MRIA), Canada’s leading market research association, where she also co-chaired the MRIA NetGain Innovation Conference starting in 2005.

“I’m thrilled to be joining the team at AYTM. I’m very impressed with the platform and am looking forward to providing our clients with the flexible expertise they’re looking for," said Janzen.

Ask Your Target Market ( is a fully-integrated survey research platform that makes the complex easy. The interface creates an ideal experience for respondents as it adapts to any device. The survey editor is equally friendly and makes even advanced analyses “drag and drop,” complete with stunning visualizations and flexible reporting. While many use AYTM’s platform as a “do it yourself” (DIY) tool, AYTM also offers fast, cost-effective, à la carte consultation with research experts who can provide full service. AYTM was recently hailed as the industry’s best survey research platform by Lenny Murphy from Greenbook, one of the most prominent voices in the evolving marketing research industry.


Press Contact:
Astrid Phillips Mayer | | +1 (949) 391-9358 |



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