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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
[Webinar] A New Approach to Rapid Concept Screening, Optimization & Accuracy
Presented by buzzback
You need to get at winning concepts faster and smarter. The pressure to innovate is relentless. Yet, marketers continue to face smaller budgets, leaner teams and shorter
Discover how to accelerate your concept development.
Through two case studies you’ll learn how to:
- Screen and optimize multiple concepts
- Predict concept potential
- Understand what works and doesn’t so you can better express ideas
- Get results faster -- Parallel and remove steps in the concept process
- Blend qual & quant techniques, plus integrate (or incorporate) mobile and user-generated video content, for immediate in the moment response
Presented by
LOCATION
New York, New York, United States
Featured Expert
Why choose buzzback
Qual/Quant blend approach
WBENC Diversity Partner
Visual creative reporting
Timely, quality results
On time & on budget
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