[Webinar] Advanced Survey Analysis with SPSS Statistics

In the pursuit of great survey research, asking the right questions is only half the battle. The crucial final step is conducting smart, thorough analysis of the data so that all your hard work can have a real impact.

Join Alex Oftelie, IBM Analytics Subject Matter Expert, as he shows you how to use IBM SPSS Statistics to unlock the true meaning behind what your constituents say, write and click. Find out what they’re thinking and what they’re feeling—and what they’re likely to do next.

Enhance your analysis with new skills, including embedded significance testing, relative importance modeling and text analytics. Sounds too technical for you? Not to worry, Alex presents these advanced techniques in a way that’s accessible to researchers in all roles.  View the recording and you’ll have the chance to:

• Discover new ways to tease out important findings
• Learn what to do with the dreaded “Check all that apply” responses
• Walk through built-in procedures that can help with the heavy lifting
• See how to address the quirks of your data and unique business challenges

This webcast is your opportunity to spend some focused time with Alex, who specializes in helping clients across North America understand the impact business analytics is having on their industries. His specific areas of expertise include predictive modeling, business impact analysis, survey design and sampling methodology, analytics training and analytics implementation.

Find out how to take advantage of the full potential of IBM SPSS Statistics in your daily work to deliver survey research that provides greater accuracy, deeper insights and quality decision making.

Speaker:

Alex Oftelie
IBM Client Technical Professional
IBM

Alex Oftelie is an analytics Subject Matter Expert for IBM where he specializes in helping clients understand and demonstrate the impact of business analytics throughout North America. Alex’s specific areas of expertise include predictive modeling, business impact analysis, survey design and sampling methodology, analytics training, and analytics implementation.
Prior to working with IBM Alex was an Advanced Analytics Consultant for the Gallup Organization, and served Director of Analytics at the consulting firm Bentz Whaley Flessner. He holds a Bachelor of Arts from St. Olaf College and a Masters of Public Affairs from the University of Minnesota.