[Webinar] The Why Behind the What: Using Customer Insights to Create More Relevant Content

To create more relevant content, you need to understand what actions your customers are taking and why they are taking them. Join us for this free webinar to discover how Google Surveys makes it easy to get insights into what your customers are doing and thinking, and how to turn these insights into better content.

Register for the webinar today. You will:

• Learn about a new integration between Google Surveys 360 and AdWords
• Understand the impact content has on subjective measures such as purchase intent, favorability, and recall.

Speaker:

Michael Cumberbatch 
Product Manager
Google

Michael Cumberbatch (no relation to Benedict) is the Product Manager for Surveys 360. Michael owns the commercial product strategy for the Surveys 360 enterprise and API products. Previously, Michael held roles on the YouTube Music and the Global Brand Solutions and Innovations teams. He graduated Magna Cum Laude from Binghamton University with a BS in Finance.