[Webinar Recording] Let Them Swipe: New in-the-Moment Idea Screening

Consumers check their phones as much as 80 times a day. Human behavior has EVOLVED, so should your approach to idea screening. Join our latest webinar as we unveil our NEWEST methodologies for in-the-moment idea screening.

View the recording.  You will learn how to:

• Get immediate reactions to your ideas in context with new swipe technology

• Understand base performance + what’s working and why

• Address issues in adapting to a binary environment when moving to swipe ratings from traditional scales

And, over time, we’ll even help you database and benchmark top performers with real-life comparisons to predict future success.

Speaker:

Silvena Milenkova

Chief, Research & Strategy

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