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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer Decisions
HCD Research, a leader in integrating psycho-physiological measures and traditional research techniques, will show how applied consumer neuroscience can help marketers and product developers make decisions with actionable recommendations in all stages of innovation: exploration, evaluation and validation. HCD will share technology-agnostic approaches that allows for flexibility in keeping up with the latest tools and scientific research and, most importantly, focus on client needs and goals.
Listen today. This webinar will discuss:
- HCD's holistic applied consumer neuroscience approach
- How this approach helps companies build consumer technical models
- How using scientifically demonstrated technologies that enhance efficacy and provide meaningful and scientifically proven claims help shape a successful product development.
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