Bellomy Research Appoints Kaye Young to Senior Vice President - Retail & Category Leadership

Bellomy Research, a national marketing research consultancy, which specializes in understanding and enhancing customer relationships, today announced that Kaye Young will join Bellomy’s management team.

Winston-Salem, September 11, 2012 – Bellomy Research, a national marketing research consultancy, which specializes in understanding and enhancing customer relationships, today announced that Kaye Young will join Bellomy’s management team. Kaye will serve as Senior Vice President of Retail & Category Leadership. Young will report directly to Bellomy Research CEO, John Sessions.

Young brings a wealth of shopper marketing and retail experience to Bellomy Research. Most recently, Young headed up Smart Revenue Inc.’s Category Management practice serving Fortune®1000 manufacturers and retailers across North America. Prior to Smart Revenue, Young managed her own shopper marketing consultancy and held senior management positions at Kantar Retail and TNS. Young holds a Bachelor’s of Business Administration degree from the University of Arkansas at Little Rock.

“Kaye excels at listening to manufacturers and retailers, then applying sophisticated research techniques and processes to solve their most difficult shopper marketing challenges,” says Sessions. “Shopper Insights is a rapidly growing specialization and our clients demand actionable and measureable approaches. I am excited to witness how Kaye leverages Bellomy’s core competencies of knowledge, science, and technology to solve our clients’ complex business problems."

“Bellomy Research’s seasoned management team and longstanding, diverse client roster make it the perfect fit,” says Young. “Moreover, Bellomy Research’s technology and advanced analytics platforms will perfectly complement my qualitative and quantitative competencies in Shopper Insights and Category Management.”

 

This content was provided by Bellomy Research, Inc. Learn more at www.bellomyresearch.com.